Imagine three guinea pigs trapped on a boat. Got that picture? Now imagine they are forced to row in order to produce enough electricity so their owner can spend time surfing the Internet.
But wait. The plot thickens! The pigs attempt to get away but first have to navigate a sewer full of obstacles before they can reach the safety of the beach. And that's GEICO's newest app - Guinea Pig Getaway - the latest entertainment offering for the company's expanding community of mobile device users. The game is a part of a cross-platform marketing campaign that also features a television ad.
"As the number of people using smart phones continues to grow, the popularity of mobile games has expanded enormously," said Steve Smith, GEICO assistant vice president for information technology. "The GEICO Guinea Pig Getaway app provides our tech savvy customers with an engaging user experience and underscores our commitment to stay competitive in the mobile device market."
The GEICO Guinea Pig Getaway app joins the GEICO BroStache and Caveman Photo Crasher apps in drawing attention to GEICO's growing mobile efforts and also helping to promote the company with entertainment-based apps. The GEICO Guinea Pig app is available for iPhone or Android.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. The company is celebrating its 75th anniversary this year. GEICO handles auto insurance coverage for 10 million private passenger auto policies and insures more than 16 million vehicles.
In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), and mobile homes. Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.
As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to http://www.geico.com.
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Contacts:
GEICO Communications
301-986-3271