Research and Markets (http://www.researchandmarkets.com/research/bb2d35/australia_intern) has announced the addition of the "Australia - Internet, Broadband and Digital Economy Statistics (tables only)" report to their offering.
This tables-only report provides over 170 statistical tables and charts for internet, broadband and all aspects of the digital economy in Australia.
Australia's Digital Economy in statistics - Highlights:
Broadband Market:
Although there is some conjecture that the actual number of internet service providers ranges from less than 400 through to more than 600, BuddeComm estimates that in early 2011 there were around 450 providers, offering services ranging from dial-up through to digital subscriber line, fibre and wireless solutions. Some internet service providers only service small numbers, less than 100 users.
The fixed broadband market in 2011 is still growing and in that year the percentage increase was higher than in the past couple of years. The increase in numbers appears to be coming from uptake by newer customers, plus the continued drop-off in dial-up customers as they move to a faster and often cheaper service.
Broadcasting:
According to the Australian Communications and Media Authority (ACMA) there are 28 distinct commercial television licence areas across Australia. Broadcast planning provides for three commercial television licence operators in Adelaide, Brisbane, Melbourne, Perth and Sydney.
During 2009-2011 the Australian Broadcasting Corporation, the Special Broadcasting Service, Seven, Nine and Ten all launched free-to-view digital channels on the Freeview platform. In early 2011 total digital TV penetration was at 75% across Australia and steady growth is expected to continue until 2013. A number of regions have now switched from analogue to digital, and of these regions most have hit 100% household penetration leading up to the changeover.
The Digital Economy:
Increasingly the traditional TV media is concentrating on digital TV. Investment-wise that is where their money is going.
By mid-2011 online advertising increased by around 20% year-on-year in 2011. The same amount of growth also occurred YoY by mid-2010. The increase in online advertising may be in anticipation of an improved economic environment coming into 2012, as Australian businesses continue to increase the amount of online sales.
For more information visit http://www.researchandmarkets.com/research/bb2d35/australia_intern
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