Clear Channel today announced the appointment of Bob Stohrer to Chief Marketing Officer of Clear Channel Digital. Stohrer, who joins Clear Channel Digital from Sprint Nextel, will report to Brian Lakamp, President of Clear Channel Digital.
Bob Stohrer, Chief Marketing Officer of Clear Channel Digital (Photo: Business Wire)
In this new position, Stohrer will oversee the national marketing plans, brand execution and social marketing efforts for Clear Channel Digital with a focus on iHeartRadio, Clear Channel's industry-leading digital radio service. His responsibilities also include directing creative development for Clear Channel Digital as well as facilitating and driving the division's strategic advertising initiatives.
"We operate in a rapidly expanding market and we need someone with the agile talent to respond and capitalize on new opportunities," said Brian Lakamp, President of Clear Channel Digital. "Bob's extensive experience in both brand positioning and creative development brings the innovative vision and tactical expertise that will increase brand awareness, drive growth and unlock our full potential moving forward. We look forward to the leadership and insight he will bring to the Clear Channel Digital team."
Stohrer has more than 20 years of experience in brand development, advertising, marketing and media. He served as vice president of corporate marketing at Sprint Nextel, where he was integral to the design and implementation of the prepaid multi-brand strategy initiated by the company in 2009 following the acquisition of Virgin Mobile USA by Sprint Nextel. Stohrer also led the consumer-facing marketing efforts of brands including Virgin and Boost Mobile and was responsible for brand strategy, campaign development and execution, online marketing, retail merchandising and web management. He also headed Virgin's cause marketing effort, The Re*Generation, which focused on youth homelessness; and managed various sponsorship initiatives, including the Virgin Mobile Music Festival and its title sponsorship of Lady Gaga's Monster Ball Tour.
Prior to Sprint Nextel, Stohrer led development of the brand marketing and communications as chief marketing officer for Virgin Mobile USA. He joined Virgin Mobile as vice president, brand communications shortly after launch in 2003, and was a significant contributor to Virgin Mobile's early stage development and its eventual IPO in 2007. Previous to Virgin Mobile, Stohrer was the vice president and creative director for the N.F.L. (National Football League) properties. While there, he led the N.F.L.'s advertising efforts, identity and design development for the member clubs and league events including the Super Bowl, and promotional campaigns focused on extending sponsorship development opportunities for league partners such as Frito-Lay.
Stohrer attended Syracuse University's Newhouse School of Communications in New York.
About Clear Channel Radio
With 238 million monthly listeners in the U.S., Clear Channel Radio has the largest reach of any radio or television outlet in America. Clear Channel Radio serves 150 cities through 850 owned radio stations. The company's radio stations and content can be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile application on iPads and smartphones, and used via navigation systems from TomTom, Garmin and others. The company's operations include radio broadcasting, online and mobile services and products, syndication, music research services and independent media representation. Clear Channel Radio is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com and www.ccmediaholdings.com.
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Contacts:
Clear Channel
Angel Aristone, 212-377-7802
AngelAristone@clearchannel.com
