Mobile Loyalty PLC: Successful IPO in Sweden
DGAP-News: Mobile Loyalty PLC / Key word(s): IPO Mobile Loyalty PLC: Successful IPO in Sweden
03.02.2012 / 12:19
- Proceeds of EUR 650,000 - Secondary listing on Swedish AktieTorget Stock Exchange - Scandvision Group: Second acquisition since listing at Frankfurt Stock Exchange - International private placement EUR 515,000 also successfully completed
Malmö/Frankfurt/London. February 3, 2012 - Mobile Loyalty PLC, a fast growing service provider for Mobile Advertising and Mobile Marketing announces its successful IPO on the Swedish AktieTorget Stock Exchange. In the context of the IPO the company placed 1,910,000 shares deriving from a capital increase at price of 3 SEK (0.34 EUR) bringing proceeds of the offering to approx. EUR 650,000. The shares of Mobile Loyalty are being traded with the ticker symbol MOBI and the ISIN-code SE0004296325. The transaction and the listing in Sweden was managed by SEB Securities Services.
With the IPO proceeds Mobile Loyalty finances the acquisition of Scandvision Group with offices in Malmoe, Copenhagen and Stockholm. This is the Company's second acquisition in just five months since its listing at Frankfurt Stock Exchange on July,19, 2011.
'Scandvision has a great knowledge in strategic marketing and well-known customers like IKEA, E.on, Volvo Group, Maersk Group, Ericsson and H&M, among others,' says Sterner de la Mau, Founder and Chairman of Mobile Loyalty PLC. Scandvision has an impressing track record of communication concepts to more than 16 of the 25 largest companies on Nasdaq OMX in Sweden. 'This transaction completes our strategic goal and will increase our turnover in the current financial year by at least EUR 5 million,' states Nicklas Gerhardsson, CEO of Mobile Loyalty PLC. The acquisition was made as a share deal at a price of 0,40 EUR per share. The number of shares outstanding currently amount to approximately 38 million.
Impressive track record since listing at Frankfurt Stock Exchange
Mobile Loyalty was listed on the First Quotation Board of the Frankfurt Stock Exchange on 28 July 2011. After the listing the company raised EUR 515,000 in an international private placement.
The first acquisition of Mobile Loyalty was Scandinavian Advertising. Scandinavian Advertising is a specialist in social media with advertising on facebook and is also a Google certified partner. Customers include Metro Newspaper, Canadian Goose Clothing, Audi, Nelly.com and JC Jeans & Clothes.
Strong growth potential
In 2010 consolidated revenues amounted to SEK 2.4 million (EUR 0.3 million). According to preliminary figures, the consolidated group revenues amounted to SEK 60 million (EUR 6.8 million) in the financial year 2011 and the number of employees amounted to 55 (2010: 10).
According to Gartner Institute, the total market for mobile marketing and advertising will grow from USD 1,6 billion 2010 to approximately USD 20 billion in 2015. During 2010 - with a strong declining overall advertising market - EUR 710 million were spent on mobile advertising in Europe compared to EUR 279 million in 2009.
About Mobile Loyalty
Founded in 2006, Mobile Loyalty offers a turn-key white label mobile advertising service for brands and media companies. The service can be launched within weeks, providing media companies with ad services to capitalize on mobile advertising, by using the superiority of mobile specific attributes. Mobile Loyalty lets the customer focus on their core business and leverage on their already existing advertiser and consumer base.
Mobile Loyalty's offering includes a set of new ready-made advertising services optimized for all digital platforms (e.g. iPhone, Android, mobile web) delivering efficient embedded advertising, combining web, social media and mobile channels. Media companies benefit from the ability to source new mobile advertising revenue without the burden of upfront development costs in an increasingly changing marketplace.
Mobile Loyalty PLC is the holding company of Mobile Loyalty Europe AB (www.mobileloyalty.com) based in Malmö, Sweden with offices in Stockholm and Copenhagen.
The company is listed at First Quotation Board of Deutsche Börse with ticker symbol M8L and ISIN-code GB00B5MVRW60 and the AktieTorget Stock Exchange in Sweden with the ticker symbol MOBI and ISIN-code SE0004296325.
For further information, please contact:
Nicklas Gerhardsson, CEO Mobile Loyalty AB t: +46 70 7633712 e: nicklas.gerhardsson@mobile-loyalty.com
Sterner de la Mau, Founder, EVP Business Development Mobile Loyalty AB t + 46 70 8118189 e: sterner.delamau@mobileloyalty.se
DISCLAIMER
This publication constitutes neither an offer for the sale of or an invitation to buy securities of Mobile Loyalty PLC.
This document is not an offer for securities for sale in the United States of America. Securities may only be sold or offered for sale in the United States of America following their prior registration in accordance with the provisions of the U.S. Securities Act of 1933 as amended or, without prior registration, only on the basis of an exemption. The shares of Mobile Loyalty PLC are not and shall not be registered in accordance with the provisions of the U.S. Securities Act of 1933 as amended and are neither sold nor offered for sale in the United States of America.
This document is only distributed to and targeted at (i) persons outside of the United Kingdom or (ii) professional investors pursuant to Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 or (iii) companies with assets and other persons with assets pursuant to Articles 49(2)(a) to (d) of the Order (with these persons being referred to as 'qualified persons'). All securities referred to here are available to qualified persons only and any request, offer or agreement to obtain, purchase or acquire such securities by any other means shall only be made in relation to qualified persons. Individuals who are not qualified persons should under no circumstances take action on the basis of this information or its content.
End of Corporate News
03.02.2012 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement.
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155327 03.02.2012
ISIN GB00B5MVRW60
AXC0089 2012-02-03/12:20
