Customers and H-E-B Partners Made Their Hearts Beat Faster in Time for Valentine's Day
Today at 11 a.m. in H-E-B stores across the state, more than 25,000 Texans consisting of customers and Partners broke out into an impromptu four-minute dance break in support of American Heart Month.
H-E-B customers and store partners at H-E-B McCreless Market in San Antonio were among 25,000 customers and store partners who did the Cupid Shuffle on Feb. 11 in stores across the state during a 4 minute "dance break" in support of American Heart Month and Valentine's Day. (Photo: Business Wire)
A number of nonprofit and community organizations in each market also joined in the fun and were encouraged to get their hearts pumping by dancing in honor of American Heart Month and Valentine's Day.
"The purpose of the 'dance break' was to illustrate how fun and simple fitness can be," said Craig Boyan, president of H-E-B. "Health experts recommend that one of the best ways to fight heart disease is by adding exercise to your weekly routine."
The dance break also was in conjunction with the company's "Healthy at H-E-B" initiative, a comprehensive, long-term commitment to improve the health of Texans and provide them with fresh, healthy food that is affordable and easy to prepare. "Healthy at H-E-B" includes special offers on healthy food, fitness groups, events and competitions organized around the three critical pillars of health— food, body and life.
"Texas is facing a health crisis," Boyan said. "The prevalence of obese and overweight adults has doubled in the last two decades. H-E-B wants to reverse this trend and help millions of Texans adopt and stick to a healthy lifestyle."
After the dance break, customers were encouraged to stay and learn more about protecting and improving their heart health at the free "Second Saturday" screenings taking place in store pharmacies.
About H-E-B
H-E-B, with sales of more than $18 billion, operates more than 335 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 105 anniversary in 2010. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 76,000 Partners and serves millions of customers in more than 150 communities. For more information, visit www.heb.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50165724&lang=en
Contacts:
GDC
Anamaria Suescun-Fast, 210-363-2673
