Jeremiah Johnston, Sedo's General Counsel, Helps Entrepreneurs, Business Owners and Marketers Plan for New gTLDs at SXSW Interactive on March 12th
Sedo:
| WHO: | Â | Â | Â | Jeremiah Johnston, General Counsel, Sedo.com |
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| WHAT: | DotAnything 101: Demystifying New Domain Extensions | |||
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| WHEN: | Monday, March 12, 2012 at 5pm CDT | |||
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| WHERE: | SXSW Interactive Hyatt Regency Austin 208 Barton Springs Road Austin, TX Texas Ballroom 4-7 | |||
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| WHY: | After months of discussion and debate, ICANN, the governing body that oversees the use of domain names, has finally approved the creation of suffixes based on brands, hobbies, political causes, and just about anything else. This means that major brands like Apple can create addresses ending in ".ipad," Citi and Chase could compete over ".bank" and cities like New York can—and are leveraging ".nyc". However, starting a new registry to manage a new gTLD (generic top level domain) will be expensive ($185,000 for the application alone), and many people still have questions about if, or how, these new extensions will ultimately benefit their brand. This session will discuss the most important things entrepreneurs, business owners, and marketers need to understand in regards to the new gTLDs, the impact they will have on search and SEO, and the unique ways companies and organizations can use them not only to increase brand awareness but also to improve customer loyalty. |
About Sedo
Sedo, an acronym for "Search Engine for Domain Offers," is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 15 million listings. The success of Sedo's model has attracted a global membership base of more than 1 million domain professionals. For more information, visit www.Sedo.com.
Contacts:
fama PR for Sedo
Mike Reilly, 617-986-5008
sedopr@famapr.com
