Multinational Pharma Innovator Leverages Cloud-Based CRM Solution to Expertly Control and Reduce Operational Costs of Business Unit in Spain
Cegedim Relationship Management today announced that Gedeon Richter Spain is deploying the award winning, pharma-specific Customer Relationship Management (CRM) solution, Mobile Intelligence™, via SaaS for their Specialty commercial team. The agreement also includes OneKey®, the most globally comprehensive Healthcare Professional (HCP) reference database; and Mobile Intelligence Dashboard Analytics that enables real time analysis of commercial objective achievements and overall performance. Gedeon Richter Spainrepresents an essential component of the Hungary-based, multinational pharma organization whose global aim is to deliver value through a diverse product line of innovative and cost-effective therapies.
Leveraging a Game-Changing CRM to Improve Commercial Effectiveness & Better Manage Costs
As Europe forges ahead with extensive cost-cutting initiatives, pharma and biotech companies in Spain are feeling the impact with some of the lowest drug prices in the EU. And with upcoming compliance regulations to increase transparency, companies must skillfully control costs at all levels of their business structure and maximize commercial strategies to better connect with healthcare practitioners. Thus, leading companies in Europe seek CRM solutions to optimize client interactions and holistically improve commercial performance while curbing costs.
Cegedim Relationship Management's Mobile Intelligence enables Gedeon Richter Spain to exercise superior control over spending and commercial operations. Advanced profiling, planning and targeting tools empower end users with the ability to better identify their customer needs; thereby enabling them to quickly convert their commercial goals into actionable strategies.
"Mobile Intelligence provides our company with a new perspective on our customers. With the solution's 360-degree view of HCPs and our access to the OneKey database, we can now perform better targeting and segmentation strategies that better align with our company's ambitious commercial objectives," said Ildikó Ozorai, Managing Director, Gedeon Richter Spain. "Cegedim Relationship Management delivers a tool ingrained with Life Sciences expertise. Further, they have embedded essential flexibility into the solution design that enables companies to move with market transitions."
"As healthcare reform is a key topic around the world, Mobile Intelligence has been designed to easily adapt to companies' changing business models," explained Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. "Leveraging leading cloud-computing technology and delivering robust flexibility are integral to meeting the market's needs."
* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)
| About Gedeon Richter | Gedeon Richter Plc. (www.richter.hu) headquartered in Budapest/Hungary, is a major pharmaceutical company in Hungary and one of the largest in Central Eastern Europe, with an expanding direct presence in Western Europe in the field of gynaecology. Richter's consolidated sales were approximately EUR 1.1 billion (USD 1.5 billion) while its market capitalization amounted to EUR 2.1 billion (USD 2.7 billion) in 2011. The product portfolio of the Company covers almost all important therapeutic areas, including gynaecology, central nervous system and cardiovascular. The Company has the largest R&D unit in Central Eastern Europe. Original research activity focuses on CNS disorders with main clinical targets being schizophrenia, anxiety, chronic pain and depression. With its widely acknowledged steroid chemistry expertise Richter is also a significant player in the female healthcare field worldwide. | |
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| About Cegedim Relationship Management: | Cegedim Relationship Management is the Life Sciences industry's leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company's innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world's most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group. To learn more, please visit: http://www.cegedim.com/rm. | |
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| About Cegedim: | Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM). To learn more, please visit: www.cegedim.com. | |
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Cegedim Relationship Management
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Drew
BUSTOS, +1 (908) 443-2451
drew.bustos@cegedim.com
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Aude BALLEYDIER,+33 (0)1 49 09 68 81
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