FRIVEN & CO. LTD.: NOTICE OF A DIRECTOR'S (INCLUDING A DIRECTOR WHO IS A SUBSTANTIAL SHAREHOLDER) INTEREST AND CHANGE IN INTEREST

Notice of Interest/Change in Interest
* Asterisks denote mandatory information
Name of Announcer *	FRIVEN & CO. LTD.
Company Registration No.	198200473E
Announcement submitted on behalf of	FRIVEN & CO. LTD.
Announcement is submitted with respect to *	FRIVEN & CO. LTD.
Announcement is submitted by *	Ke Lihong
Designation *	Non-Executive Chairman
Date & Time of Broacast	19-Aug-2011 19:18:21
Announcement No.	00171
Price Sensitivity	Yes

>> Announcement Details

The details of the announcement start here ...

>> Part I
1. Date of notice to issuer *	19/08/2011
2. Name of Director *	Gary Loh Hock Chuan
3. Please tick one or more appropriate box(es): *
- Notice of a Director's (including a director who is a substantial shareholder) Interest and Change in Interest. [Please complete Part II and IV]

>> Part II
1. Date of change of Interest	18/08/2011
2. Name of Registered Holder	First Alverstone Capital Ltd.
3. Circumstance(s) giving rise to the interest or change in interest	# Others
# Please specify details	Sales of shares under the S&P Agreement
4. Information relating to shares held in the name of the Registered Holder
No. of Shares held before the change	29,757,603
As a percentage of issued share capital	6.8 %
No. of Shares which are subject of this notice	625,000
As a percentage of issued share capital	0.1 %
Amount of consideration (excluding brokerage and stamp duties) per share paid or received	0.07
No. of Shares held after the change	29,132,603
As a percentage of issued share capital

>> Part III
1. Date of change of [Select Option]
2. The change in the percentage level	From % to %
3. Circumstance(s) giving rise to the interest or change in interest	[Select Option]
# Please specify details
4. A statement of whether the change in the percentage level is the result of a transaction or a series of transactions

>> Part IV
1. Holdings of Director, including direct and deemed interest:
	Direct	Deemed
No. of shares held before the change	660,930	29,757,603
As a percentage of issued share capital	0.1 %	6.8 %
No. of shares held after the change	660,930	29,132,603
As a percentage of issued share capital	0.1 %	6.4 %

Footnotes

The percentage before the change was calculated based on the issued share capital of 440,657,330 as at 6 August 2010. The percentage after the change was calculated based on the issued share capital of 456,041,945 as at the date of announcement. This announcement has been prepared by the Company and its contents have been reviewed by the Company's sponsor, PrimePartners Corporate Finance Pte. Ltd. (the "Sponsor") for compliance with the relevant rules of the Singapore Exchange Securities Trading Limited (the "SGX-ST"). The Sponsor has not independently verified the contents of this announcement. This announcement has not been examined or approved by the SGX-ST and the SGX-ST assumes no responsibility for the contents of this announcement, including the correctness of any of the statements or opinions made or reports contained in this announcement. The contact person for the Sponsor is Mr Mark Liew, Managing Director, Corporate Finance, at 20 Cecil Street, #21-02 Equity Plaza, Singapore 049705, telephone [phone].