WHAT: | ViSalus' - home of the Body by Vi' 90-Day Challenge - is powering up the World's Largest Simultaneous Flash Mob! In spirit of the healthier lifestyles that the company has helped bring to over one million customers in the U.S. and Canada, ViSalus' under-35 trio of Founders, Ryan Blair, Blake Mallen and Nick Sarnicola, are instigating the World's Biggest Simultaneous Flash Mob in over 100 markets at 12:00 noon Pacific Time on Saturday, April 21, 2012. http://worldslargestflashmob.com/ |
The fun, campy experience, which reflects the personality of the company and the trio's extraordinary ability to challenge Americans out of their comfort zones, is meant to inspire people in public areas to join an extemporaneous dance of Alfonso Ribeiro's "The Carlton." | |
Based on the comically emphatic happy dance performed by the studious "Carlton" character played by actor Alfonso Ribeiro on NBC's "Fresh Prince of Bel-Air" 90s sitcom, "The Carlton" has since taken on a life of its own. | |
WHEN: | SATURDAY, APRIL 21, 2012 - 12:00 NOON PT |
(9:00 a.m. HT / 11:00 a.m. AT / 1:00 p.m. MT / 2:00 p.m. CT / 3:00 p.m. ET) | |
WHERE: | Various malls, parks, breweries, beer festivals, Renaissance fairs, Derby Days, shopping meccas, farmer's markets, in public fountains and on beaches in the following cities: |
WHO: | Those inspired to get up and dance in celebration of an active and healthy lifestyle. Since ViSalus is a massive organization consisting of over 60,000 distributors in the U.S. and Canada, many of the participants will be friends, family and community members of the ViSalus family. Actor, Alfonso Ribeiro and ViSalus Co-Founder Blake Mallen will be leading the dance at Universal City Walk in Los Angeles, California. |
This marks the return of Ribeiro to his Flash Mob roots, as the actor actually commercialized the Flash Mob in 1984, at age 12, with Michael Jackson in a popular ad campaign: http://www.youtube.com/watch?feature=endscreen&NR=1&v=MsuXFdTfO9I | |
WHY: | To celebrate ViSalus' 1,000,000th Customer and healthier communities, we're dancing across North America! |
DETAILS: | For interviews with the ViSalus founders or an interview with actor Alfonso Ribeiro, please call Brown + Dutch Public Relations @ 310.456.7151 or email requests to DebShufelt@bdpr.com; Elaine@bdpr.com or Alyson@bdpr.com. For more information about the event, go to http://www.visalus.com/flashmob/. |
WHAT IS A FLASH MOB? | A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs are organized via telecommunications, social media, or viral emails. |
WHAT IS "THE CARLTON"? | http://youtu.be/DSAel3SWtKo |
HOW TO DO THE DANCE: | http://youtu.be/hd8M3vqMmTc |
MORE INFORMATION: | http://worldslargestflashmob.com/ |
/PRNewswire/ -- April 16, 2012
SOURCE ViSalus