New Report Names Personal as a Leader in an Emerging Sector Empowering People With Their Data
According to a new World Economic Forum report published today and produced in collaboration with the Boston Consulting Group, individuals are increasingly demanding more control over and value from their personal information online, and companies and governments must work with individuals to help strengthen their trust in them and find ways to give them more control.
Personal has been a core member of the Forum's Rethinking Personal Data Working Group, which produced the report and is comprised of large companies, start-ups, privacy and rights groups, government policymakers, and academics.
Emphasizing the Forum's view that data is a new asset class, "Rethinking Personal Data: Strengthening Trust" examines the growing instability that comes from a lack of trust and transparency in how personal data is captured and used by companies and governments. The report also highlights the tremendous social and economic benefits of properly unleashing the power of personal data for all stakeholders, including people, if a better framework for it emerges that balances their competing needs and interests. Key elements of the framework include determining ownership of data, increasing trust and permissions for the use of data, and assuring security.
The report pointed to Personal as a leader in an emerging sector of data vault start-ups that give people direct control of and benefit from their own data. Personal provides individuals with a private, personal network and data vault to manage and control access to their digital information.
"The Forum's report supports our view that the future of personal data online lies in giving it back to people," said Shane Green, CEO and co-founder of Personal. "Personal is proud to be at the forefront of this seismic shift and a part of this important Forum project."
To review the report, click here: http://www.weforum.org/personaldata
Personal (www.personal.com) provides individuals with the tools to create a private, personal network where they can control their identity and determine access to their data when connecting with people and companies. Built on a secure data vault, individuals can easily import, consolidate and manage just about any information in their lives – all with the peace of mind that their data remains legally theirs and is never used or shared without their permission. www.twitter.com/personal.
Karen Sippel, 202-499-2447