Gouda - Royal Imtech N.V. (IM-AE, technical services provider in and outside Europe) and sports marketing agency TIG Sports announce that Imtech will be linked to beach volleyball for the coming four years. Imtech will become sponsor of such events as the 2012 European Beach Volleyball Championships and the 2015 World Beach Volleyball Championships. The 2015 World Championships are planned to take place in the Green Imtech Arena in The Hague, The Netherlands. Imtech is also planning to support numerous national beach volleyball activities in countries such as Germany, Poland, Great Britain, Spain, the Netherlands, Sweden and Norway.
René van der Bruggen, CEO Imtech: 'In recent years, Imtech has experienced strong growth in Europe. This growth is also set to continue in the coming years. Our objective is to realise revenues of 8 billion euro in 2015 (2011: 5.1 billion euro), with approximately half resulting through autonomous growth. To realise this we need a large number of new technical specialists. However, the technical employment market in Europe is limited in size. In order to continue to be the best European technical services provider, we need the best experts to commit to us and we're searching actively for them. Beach volleyball will help us in this. In Europe it attracts a broad, young and technically-educated audience. In addition, Europe-wide sports sponsorship fits with the scale of operations we've now achieved. It leads to active 'branding' and an even larger brand awareness among business target groups. Beach volleyball offers distinctive support to the Imtech brand and our European image. In relation to potential 'revenues' the investments are relatively small. It's smart sponsorship, with a mega impact.'
Niels Markensteijn, Managing Partner at TIG Sports: 'After HP and Transavia, Imtech is the third large sponsor in a short period to choose beach volleyball, an up-and-coming dynamic Olympic sport. The rise of beach volleyball is only at the start of what promises to be tremendous growth. In addition to millions of European visitors at the dozens of beach volleyball events, the sport already receives extensive TV exposure across Europe. Beach volleyball fits perfectly with the current spirit and experience of a broad target group: top-level sport, a short playing time, dynamic, high impact and fun. Together with Imtech we're also expecting to realise our ambitious plans for sustainable and renewed stadium construction for the 2015 World Championships in The Hague, the Netherlands.'
Powerful and broad communication medium
Imtech is using beach volleyball as a powerful means of communication. Around the sponsorship, Imtech will actively seek contact with various employment market target groups via internet, YouTube and social media, as well as via special employment marketing campaigns. This involves lower, senior and college-educated technical specialists as well as intake from technical universities and lower and senior technical schools. Short and inviting YouTube films will play an important role here. At sponsored events, Imtech will have a dominant presence with extensive 'boarding' and its own, extremely striking, presentation stand, equipped with sustainable and high-tech 'show solutions'. Imtech will also look to support various European top teams. These will be connected to the employment market target groups via 'Meet & Greet' at the events as well as on the website. There are also countless hospitality opportunities, for customers too.
The official sponsorship agreement will be signed on 31 May 2012, during the European Beach Volleyball Championships in The Hague. The Imtech top management as well as 500 - 600 Imtech employees will be present. As company pride also forms part of Imtech's objectives, employees in all Imtech offices across Europe will also be informed in their own language via a special sponsorship magazine. Employees will be enabled to visit the Imtech sponsored events together with their partner and/or family in order to actively experience the Imtech brand.
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More information
| Media: | Analysts & Investors: |
| Pieter Koenders Director Corporate Communications T: +31 655 74 65 85 E: pieter.koenders@imtech.eu (mailto:pieter.koenders@imtech.eu) www.imtech.eu (http://www.imtech.eu/) | Jeroen Leenaers Manager Investor Relations T: +31 182 54 35 04 E: jeroen.leenaers@imtech.eu (mailto:jeroen.leenaers@imtech.eu) www.imtech.eu (http://www.imtech.eu/) |
More information TIG Sports
Niels Markensteijn
Managing Partner TIG Sports
T: + 31 622 32 12 31
E: niels@tigsports.nl (mailto:niels@tigsports.nl)
Imtech profile
Royal Imtech N.V. is a European technical services provider in the fields of electrical solutions, ICT (information and communication technology) and mechanical solutions. With 28,600 employees, Imtech achieves annual revenue of more than 5.1 billion euro. Imtech holds strong positions in the buildings and industry markets in the Netherlands, Belgium, Luxembourg, Germany, Austria, Eastern Europe, Sweden, Norway, Finland, the UK, Ireland, Turkey and Spain, the European markets of ICT and Traffic as well as in the global marine market. In total Imtech serves 23,000 customers. Imtech offers added value with integrated and multidisciplinary total solutions that lead to better business processes and more efficiency for customers and the customers they, in their turn, serve. Imtech also offers solutions that contribute towards a sustainable society, for example in the areas of energy, the environment, water and mobility. Imtech shares are listed on the NYSE Euronext Amsterdam, where Imtech is included in the Midkap Index. Imtech shares are also included in the Dow Jones STOXX 600 index.
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Source: Imtech via Thomson Reuters ONE
