LOS ANGELES, CA -- (Marketwire) -- 08/09/12 -- All American Pet Company, Inc. (PINKSHEETS: AAPT): All American Pet Company VP of national sales, Jim Colyer, presented the company's newest innovation yesterday and came back with vendor approval from the largest drugstore chain in the world with assurances for orders to fill over 7900+ stores with three SKU's of NutraBars™ -- the first-ever all natural super premium hi-pro-power bar for dogs based on the buyer's reception.
With the price of gas soaring, dog owners are buying more dog food and snacks from their neighborhood drug stores. According to Symphony IRI data dog food sales soared 17% in the drug channel vs. a decline of 0.04% at supermarkets -- it's just more convenient and shoppers are not committed to filling their carts to feed the family's Fido.
"Our operations team has booked production time in Kansas. We've got full production runs scheduled for the 14th and 15th and will have over 300,000 of the 4oz bars: Original, Low Fat and Senior Formulas ready to ship. Dates for making millions more are scheduled throughout September to meet Q4 commitments. The market is really hungry for NutraBar and that is why AAPT retained Susan Hartzler's specialty AlphadogPR firm to whet everyone's appetite for more," said Lisa Bershan, President AAPT.
The $5B bar business for people is bulging with competitors, but only AAPT is making nutritional bars for the nation's 78.5 million dogs. NutraBar is the only heart-healthy, 25% protein bar made in the USA that meets all of the AAFCO requirements for a real food, but available for the first time in a convenient, affordable and safe bar -- just like human bar brands.
Barry Schwartz, CEO AAPT revealed, "We've got 16 of the top sales pros in the business. When we send the team out into the marketplace they come back with a resounding: 'When can we get them' buyer response." Schwartz continued, "We are current with our production projections and marketing plans and on track with our financial filings and distribution to be in at least 50,000 retail doors by year's end. We've got our teeth into the bar business and we are not letting go."
ABOUT: All American Pet Company produces, markets, and sells natural super-premium and premium patented wellness products under proprietary brand names specifically for dogs. Forward-looking Statements: This release contains statements that are forward-looking in nature -- statements that are predictive and which depend upon or refer to future events or conditions. These statements are made based upon information available to the Company as of the date of this release, and we assume no obligation to update any such forward-looking statements. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to, dependence on suppliers; lack of financing; delays in development or shipment of new products; introduction of new products by major competitors; inability to expand our operations to support increased growth; and declining economic conditions.
For more information on the company, visit www.allamericanpetcompany.com
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