DGAP-UK-Regulatory: Sberbank: Sberbank and BNP Paribas Personal Finance have agreed to expand the activity of their joint venture after its good performances in the Russian car financing market

Sberbank  / Miscellaneous 
 
18.07.2013 13:05 
 
Dissemination of a UK Regulatory Announcement, transmitted by 
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July 18, 2013, Moscow - Sberbank has strengthened its strategic positions 
in the car loan market by transferring its car loan business, generated 
through partnerships with car manufacturers and car dealers, to Cetelem 
Bank. 
 
Cetelem Bank is a joint point-of-sale finance bank of Sberbank and BNP 
Paribas Personal Finance, the consumer lending division of the BNP Paribas 
Group. The bank is operating in the Russian consumer and car loan market 
and specializes in point-of-sale lending - retail stores and auto dealers. 
 
The transfer is a part of a large-scale internal reorganization within 
Sberbank Group. Sberbank will continue issuing car personal loans at its 
branches and the car loan partnership programs with car manufacturers and 
car dealers will be transferred from Sberbank to Cetelem Bank. This 
specialization is part of the bank's retail strategy and will allow 
Sberbank Group to upgrade its presence in the car loan market, an important 
market for Sberbank. 
 
Cetelem Bank is the best vehicle for Sberbank's ambitious growth plans. It 
specializes in point-of-sale lending and successfully combines experience 
in the Russian market with the innovative technologies of BNP Paribas 
Personal Finance. For its first ten months of operation, the joint bank 
showed solid results: it more than doubled its POS outstanding and 
multiplied almost by 4 its personal car loan outstanding. In accordance 
with the terms of the transaction, Sberbank will increase its stake in 
Cetelem Bank in 2013 from 70% up to 74% leaving the governance unchanged. 
After three years, Sberbank has an option to increase its stake in the 
Cetelem Bank up to 80%. 
 
The switch from Sberbank to Cetelem Bank will be done by the end of this 
year and executed smoothly in order to respect the partners' and clients' 
interests. The car loan partnership programs transferred to the Cetelem 
Bank platform will increase Sberbank Group's share in the car loan market. 
All partners and clients will receive guaranteed quality services from 
Cetelem Bank. 
 
Denis Bugrov, Member of the Board, Senior Vice President, Sberbank: 'The 
current market share of Sberbank Group in the car loan market is about 
13.9%. We plan that with the transfers of the car loan partnership programs 
to Cetelem Bank, Sberbank will increase this figure considerably. The 
transfer will support credit sales, one of the main drivers for the Russian 
car market. This will make loans more accessible to the public and will 
increase not only the share of cars sold on credit in Russia, but also the 
car market'. 
 
Thierry Laborde, CEO of BNP Paribas Personal Finance: 'By transferring all 
Sberbank's POS car loan activity to Cetelem Bank, the business portfolio of 
the JV will significantly grow compared to what was initially planned. This 
strategic project will deliver additional revenue in the next 5 years to 
BNP Paribas Personal Finance in Russia. This new development is the 
testimony of BNP Paribas Personal Finance's know-how in finance on the 
point of sale and partnership with distributors and shows the satisfaction 
and trust shared by both shareholders about Cetelem.' 
 
Andrey Lykov, CEO, Cetelem Bank Llc: 'Cetelem Bank has clear advantages in 
the car loan market. We operate on a modern instant credit decision 
technology in the dealership. Our clients get best in class services 
including simple and transparent client products and comprehensive 
consulting as well as a wide range of repayment channels. Our partners can 
rely on an individualized approach, diverse forms of cooperation in issuing 
car loans, tailor-made credit solutions and services'. 
 
*** 
Sberbank of Russia is the largest bank in Russia and holds almost one-third 
of aggregate Russian banking sector assets. The Central Bank of the Russian 
Federation is the founder and principal shareholder of Sberbank owning 50% 
of the Bank's authorized capital plus one voting share. The rest of the 
shares are held by international and domestic investors. More than 100 
million individual customers bank with Sberbank and about 1 million of 
businesses. The Bank has the largest distribution network in Russia with 
more than 18,000 offices as well as subsidiaries in 20 countries including 
the CIS, Central and Eastern Europe and Turkey. 
The Bank holds the general banking license No.1481 issued by the Bank of 
Russia. 
The official website is www.sberbank.ru. 
 
For further information: Alexander Baziyan - tel. [phone], 
[e-mail] 
 
*** 
Cetelem Bank Llc offers a wide range of consumer lending products to its 
customers that includes personal loans, auto loans, credit cards and cash 
loans. Products are available in Cetelem Bank's points of sale - retail 
stores and auto dealers. Cetelem Bank is constantly expanding its 
geographical presence. Currently the bank operates across 67 regions of 
Russia with a workforce of over 5,500 employees. 
The Bank holds license No. 2168 issued by the Bank of Russia. 
The official website is www.cetelem.ru. 
 
For further information: Marina Bondarenko - tel. [phone], 
[e-mail] 
 
*** 
BNP Paribas Personal Finance is the leader in France and in Europe for 
personal loans via its activities in consumer credit and mortgage lending. 
A 100% subsidiary of the BNP Paribas Group, BNP Paribas Personal Finance 
has more than 16,000 employees and operates in over 20 countries. 
Under brands including Cetelem, Findomestic, and AlphaCredit, the company 
offers a full range of personal credit products at points of sale and car 
dealerships and directly to consumers through its customer relations 
centers and the Internet. BNP Paribas Personal Finance has added an 
insurance and savings offering for its clients in France and in Italy. 
BNP Paribas Personal Finance has developed an active partnership strategy 
with retailers, web merchants and financial institutions (banks and 
insurance companies), based on its experience with marketing credit offers 
and integrated services tailored to partners' business and commercial 
objectives. It is also a leading player in the field of responsible lending 
and financial education. 
 
For further information: Mathilde Donovan - tel. [phone], 
[e-mail] 
 
 
 
18.07.2013 EquityStory.RS, LLC's Distribution Services include Regulatory 
Announcements, Financial/Corporate News and Press Releases. 
Media archive at www.dgap-medientreff.de and www.dgap.de 
 
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Language:           English 
Company:            Sberbank 
                    19 Vavilova St. 
                    117997 Moscow 
                    Russia 
Phone:              [phone] 
Fax: 
E-mail:             [e-mail] 
Internet:           www.sberbank.ru 
ISIN:               US80585Y3080, RU0009029540, RU0009029557 
Listed:             Frankfurt in Open Market (Entry Standard) ; MICEX, RTS 
Category Code:      MSC 
LSE Ticker:         SBER 
Sequence Number:    1538 
Time of Receipt:    Jul 18, 2013 13:05:19 
 
End of Announcement                       EquityStory.RS, LLC News-Service 
 
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(END) Dow Jones Newswires

July 18, 2013 07:05 ET (11:05 GMT)