VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 02/07/14 -- LX Ventures Inc. (TSX VENTURE: LXV) ("LXV" or the "Company") and portfolio company Mobio ("Mobio") are pleased to announce that Mobio has experienced tremendous growth since launching on December 1, 2013.
Mobio is pleased to announce the following data for its first 9 weeks of operation:
-- 2.44 million unique visitors
-- 13 million page views
-- 229 countries and territories (inbound traffic)
-- 140,000 fan questions / requests
-- 30+ celebrity influencers
-- 2:59 daily time on site
-- 77% mobile usage
-- 68% of returning users last visited Mobio less than 24 hours prior
-- 2.7 million native ad impressions since January 28th
-- 658 unique inbound link sources includes MTV, People, Huffington Post,
E! Online, Good Morning America, US Magazine, and ABC news.
-- Global advertisers including T-Mobile, Microsoft, AT&T, Kraft, Foot
Locker, Sony, Best Buy, Shell and dozens more
Mobio INsider is also now ranked in the top 4000 websites (#3996) by traffic in the United States and #10435 globally as of February 6th. Mobio INsider now averages above 100,000 unique visitors per day and growing.
Mobio INsider has become a regular source of news for entertainment and celebrity publications driving significant brand awareness. Examples include:
-- http://ca.eonline.com/news/506700/kim-kardashian-misses-her-blond-hair-
i-m-so-annoyed-i-dyed-my-hair-dark
-- https://vimeo.com/86041754
-- http://www.wetpaint.com/vampire-diaries/articles/2014-02-03-paul-wesley-
silas-the-ripper
-- http://www.inquisitr.com/1120366/kim-kardashian-lures-fans-to-new-mobio-
insider-platform-with-hair-color-conundrum/
-- http://www.huffingtonpost.com/2013/12/18/kim-kardashian-talks-with-
fans_n_4465754.html
In Mobio's first 9 weeks of operation we have irrevocably proven that fans have a deep desire to have an impact on the content created by their idols, friends and influencers. The feedback on the ease of use of the platform by our followers and celebrity influencers has been outstanding. Mobio's advertising partners are excited to access our young and highly engaged audience. Mobio has also recently rolled out native display ads with global reach and targeting to expand monetization opportunities for influencers and available space for advertisers alike. For more information on native ads in social platforms by Business Insider, see here.
Mark Binns, CEO of Mobio, said, "Our high growth strategy, while simultaneously monetizing the platform, is working extremely well. We have an ever growing roster of happy and engaged influencers, and fans who can't get enough of the direct connections being made with their idols. We are on a direct path to where the platform will keep growing through viral adoption of both influencers and their fans. I am extremely proud of the execution of the Mobio team!"
About Mobio
Mobio's flagship product, Mobio INsider, is a free fan directed content platform that rewards fans with exclusive content from the stars they love. Using state-of-the-art proprietary technology, the star responds to fan requests for unique, specific content through a highly engaging social experience, while enhancing the star's social media following and boosting awareness of brand partners. To learn more, please visit www.mobioinsider.com.
About LX Ventures
LX Ventures is a publicly traded technology accelerator that acquires, integrates and accelerates high growth technology companies. We are vertically integrated with internal best-in-class practice area teams in sales, marketing, engineering and finance that are leveraged to turn our portfolio companies into industry leading organizations, one by one. We are in the business of building businesses. For further information about LX Ventures, please visit: www.lxventures.com.
ON BEHALF OF THE BOARD
LX VENTURES INC.
Mike Edwards, CEO
CAUTIONARY NOTE: FORWARD-LOOKING STATEMENTS. Other than statements of historical fact, all statements included in this news release, including, without limitation, statements regarding future plans and objectives of LX are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those expected by LX are those risks described herein and from time to time, in the filings made by LX with Canadian securities regulators. Those filings can be found on the Internet at: http://www.sedar.com.
Neither the TSX Venture Exchange nor its Regulatory Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Contacts:
LX Ventures Inc.
Keir Reynolds
778-998-9242
keir@lxventures.com
www.lxventures.com
Media Contact:
JoAnn Geffen
818-905-5511
jgeffen@jagpr.com
