LONDON, March 28, 2014 /PRNewswire/ --

Playtech, the international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry, is proud to announce that Genting has selected the Playtech Neon system to manage its land-based casinos in the UK.
(Logo: http://photos.prnewswire.com/prnh/20120515/531552 )
The Playtech system, which was developed in collaboration with its subsidiary, Intelligent Gaming, will manage customer data, cash desk operations, table gaming, incentive programmes and compliance across the group.
Genting UK's operations range from VIP private members' clubs to modern, purpose-built premises, with 41 casinos located from Edinburgh to Plymouth. In London it is the capital's leading casino operator with six casinos which cater for all levels of the gaming market, including its flagship, Crockfords, located in the heart of Mayfair which is recognised as the world's oldest private members gaming club.
Chris Dempsey, Director of Consulting for Playtech's subsidiary Intelligent Gaming, described the project. '"Neon will provide a unique solution, connecting Genting UK's operations to a central system with a range of HTML5 and iOS applications. Neon is the most flexible casino management system available and we are carrying out significant customisation to support and reinforce Genting's processes. We are proud and excited to partner with the world's biggest gaming operator on a project that is so important to the modernisation of their business."
Chris Ashworth, Genting UK IT Director, explained the decision to implement the Playtech system. "Playtech's Neon will enable us to centralise our systems and streamline many customer-facing business processes to improve our customer service and drive our business forward. The system will be fully centralised in a high-availability data centre and will integrate with our other key business applications via TIBCO."
The Neon system will be implemented during 2014 ready for the opening of Resorts World Birmingham in early 2015.
About Playtech
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,000 employees located in twelve countries. Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.
http://www.playtech.com
About Genting UK
Genting UK plc, a wholly-owned subsidiary of Genting Malaysia, trades in the UK as Genting Casinos. It boasts 41 casinos across England and Scotland.
The casinos outside London operate under two brands: Genting Casinos and Genting Clubs. In London the group owns the oldest private members gaming club in the world, Crockfords, along with the Colony Club, Maxims, Palm Beach, Genting Casino Cromwell Mint and Genting Casino Chinatown London in close proximity.
About Genting Malaysia
Genting Malaysia is part of Genting Berhad which was founded in 1980 and is one of Malaysia's leading multinational corporations. The company has a market capitalization of c.£25 billion, with operations in the leisure & hospitality, power generation, oil palm plantation, property development, biotechnology and oil & gas sectors. The Genting Group has 45 years of gaming experience running some of the most popular land-based casinos and resorts in Malaysia, Singapore, USA, the Bahamas, the Philippines and in the UK.
For further information contact:
Playtech Ltd
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Pelham Bell Pottinger
+44(0)20-7861-3232
Adam Kay, Head of Investor Relations
+44(0)1624-645954
Pelham Bell Pottinger
David Rydell / Olly Scott / Guy Scarborough
+44(0)20-7861-3232
