Research and Markets (http://www.researchandmarkets.com/research/773n7q/b2b_marketing) has announced the addition of the "B2B Marketing Market Update 2014" report to their offering.
Over the past year, a strengthening economy, along with strong digital growth, helped to boost B2B marketing expenditure in the UK, with the authors estimating the value of the market to have increased by 6.1% in 2013. According to recent economic estimates published by National Statistics, the UK economy grew by 1.9% in 2013, with businesses continuing to remain optimistic throughout the year. As such, marketing budgets have begun to once again increase, fuelled by renewed business confidence. At the same time, the proliferation of mobile devices, such as smartphones and tablets, among both consumers and businesses in the UK; as well as improved Internet connectivity across the country, has served to drive digital marketing expenditure, particularly across mobile and social media platforms, with this particular sector of the B2B marketing industry observing year-on-year double-digit growth between 2009 and 2013.
Elsewhere, spending on live B2B marketing activities increased by an estimated 3.2% between 2009 and 2013, despite the wider market pressures, with this particular sector benefiting significantly from London's hosting of a number of high-profile events during 2012, including the Queen's Diamond Jubilee celebrations and the Olympic and Paralympic Games over the summer months, as well as improvements in rail infrastructure and the development of new transport links within the Capital. Indeed, for most B2B marketers, live events still occupy a crucial position within the marketing mix, with face-to-face networking still viewed as highly important by the majority of agencies, despite the continued growth of digital marketing channels.
Over the next few years, the authors expect further declines to be observed across traditional marketing channels, as marketers continue to re-direct funds towards digital channels instead, with digital marketing activities estimated to account for over 50% of total B2B marketing expenditure by 2017. Spending on live events is also expected to observe relatively strong growth, with this particular sector forecast to increase by 12.8% between 2014 and 2018, driven by a strengthening economy and renewed business confidence in the UK. Overall, the authors forecast B2B marketing expenditure to rise by 16.1% over the next 5 years, fuelled in the most part by the continued growth in digital marketing channels and, in particular, mobile marketing, as well as the stabilisation of the UK economy.
Key Topics Covered:
Executive Summary
1. Market Definition
2. Market Size
3. Strengths, Weaknesses, Opportunities and Threats
4. Current Issues
5. Forecasts
6. Company Profiles
7. Further Sources
Companies Mentioned
Amaze Plc
Bray Leino Ltd
Mason Zimbler Ltd
Ogilvy Mather Group (Holdings) Ltd.
Rufus Leonard Ltd.
St Ives Plc.
Tangent Communications Plc.
Volume Ltd.
For more information visit http://www.researchandmarkets.com/research/773n7q/b2b_marketing
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Sector: Advertising and Marketing