BATTLE CREEK, Mich., April 21, 2014 /PRNewswire/ --Celebrating the upcoming The Amazing Spider-Man 2 movie, Kellogg Company is releasing a new Web-Slinging game App that provides superhero fans with an exclusive, interactive gaming experience and a way to become Spider-Man, themselves! If that's not enough, consumers can enter a giveaway and a new Kellogg sweepstakes with Sony for a chance to win more than 1,000 prizes, including a free trip for two to New York City.
"Spider-Man fans are gearing up for the film and we're casting a web of fun that everyone can enjoy," says Melissa Pawlowicz, senior director of Integrated Promotions at Kellogg Company.
After downloading Kellogg's Spider-Man 2 game App, players can unlock game scenes on their phone by snapping a picture of the phone icon on specially marked Kellogg's packages. Each Kellogg's brand unlocks one of three different gaming scenes. Kellogg's snack products, for example, show a battle between Spider-Man and the villain Electro in Times Square. Cereals and Pop-Tarts® will unlock a cityscape scene, and Pringles® products reveal a battle at Oscorp Industries. Once all three scenes have been unlocked, a Spider-Man photo overlay will appear and consumers can take photos in the Spider-Man suit.
In addition to the new game app, consumers can earn prizes when collecting Kellogg's Family Rewards (KFR) codes from specially marked packages of Pop-Tarts® and Kellogg's cereals such as Krave®, Frosted Mini-Wheats®, Frosted Flakes®, Apple Jacks® and Froot Loops®. Consumers can redeem three codes for concession cash or six codes for free movie tickets valued at $12 each. Plus, each time consumers enter a code, they will earn points toward other KFR rewards.
The accompanying sweepstakes offers superhero fans more than 1,000 prizes, including a grand prize trip for two to New York City. To enter, consumers can collect and redeem KFR codes from an array of specially marked Kellogg's snack products, including Cheez-It®, Keebler® and Rice Krispies Treats®. Additional prizes include 10 Sony LED HDTVs, 100 Sony Xperia® Tablets and 100 Activision® The Amazing Spider-Man 2 Video Game. One thousand movie fans also will win free Movie Tickets.
For more information about The Amazing Spider-Man 2 Web-Slinging game App, a list of specially marked products included in the Kellogg promotions, and official rules, visit www.Kelloggs.com/spiderman.
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands-Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more-nourish families so they can flourish and thrive. Through our Breakfasts for Better Days' initiative, we're providing 1 billion servings of cereal and snacks-more than half of which are breakfasts-to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.
About "The Amazing Spider-Man 2"
We've always known that Spider-Man's most important conflict has been within himself: the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But inThe Amazing Spider-Man 2, Peter Parker finds that his greatest battle is about to begin.
It's great to be Spider-Man (Andrew Garfield). For Peter Parker, there's no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone).But being Spider-Man comes at a price:only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city.With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he.And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common:Oscorp.Directed by Marc Webb. Produced by Avi Arad and Matt Tolmach.Screenplay by Alex Kurtzman & Roberto Orci & Jeff Pinkner.Screen Story by Alex Kurtzman & Roberto Orci & Jeff Pinkner and James Vanderbilt.Based on the Marvel Comic Book by Stan Lee and Steve Ditko.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go tohttp://www.sonypictures.com.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing, including licensing the Spider-Man universe to Sony Pictures. For more information visithttp://www.marvel.com.©MARVEL
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SOURCE Kellogg Company