JACKSON CENTER, Ohio, June 26, 2014 /PRNewswire-USNewswire/ -- Airstream and the Mercedes-Benz Club of America (MBCA) are pleased to announce an exclusive multi-year strategic partnership. Airstream and MBCA will lead the creation of a dedicated Airstream owners' community, supported through partnership in MBCA club events and a variety of co-marketing programs. Effective June 2014, Airstream will purchase a one-year MBCA membership for every customer who buys a new Airstream Interstate or Autobahn, both based on the award-winning Mercedes-Benz Sprinter chassis. Airstream will also give current qualifying MBCA Members a $500 discount on the purchase of a new Interstateor Autobahn.
"The values shared by Airstream and Mercedes-Benz have always been clear, but aligning ourselves more closely with such a large and active owners' group will yield great benefits for all parties. We look forward to bringing to life the full potential of this new relationship," said Bob Wheeler, Airstream President and CEO.
The MBCA was founded in 1956 and represented a small but growing family of kindred spirits drawn together by a fascination for the engineering and tradition of this luxury German marque - much like Airstream's Founder Wally Byam and his first caravans. This type of camaraderie is still at the heart of these two organizations today.
"We are thrilled to partner with Airstream as we welcome Interstate and Autobahn owners to the MBCA community. We look forward to seeing Interstate and Autobahn at events in the U.S. and Canada, which celebrate the heritage of Mercedes-Benz vehicles, and we warmly anticipate the start of new and lasting friendships with their enthusiastic owners," said Terry Kiwala, Mercedes-Benz Club of America National President.
Airstream first began its partnership with Mercedes-Benz with the launch of the contemporary and sophisticated Airstream Interstate in 2004, which remains the top model in its class for the third year in a row and is built from a bespoke version of the Mercedes-Benz Sprinter van chassis. Airstream's new luxury VIP passenger van, the Autobahn, was launched in early June 2014 and is now available through select Mercedes-Benz Sprinter dealers. For more information visit www.airstreamautobahn.com.
About Airstream
Airstream, manufacturer of the iconic "silver bullet" travel trailer, is the longest-tenured recreational vehicle manufacturer in North America. Following founder Wally Byam's credo, "Let's not make changes, let's only make improvements," Airstream has remained a timeless classic. Byam's vision for Airstream trailers was to use these design- and quality-driven products to allow people to dream, travel and explore the open road. A subsidiary of Thor Industries, Airstream is based in Jackson Center, Ohio, where a team of craftsmen remains dedicated to preserving the brand's legendary reputation for quality and innovation. For more information, please visit www.airstream.com, call 877-596-6111 or contact Airstream, Inc., 419 West Pike Street, P.O. Box 629, Jackson Center, Ohio 45334.
More news about Airstream, our dealers and current travel trailer and touring coach models can be found at www.Airstream.com. For the latest news on Airstream, "like" us on Facebook and follow us on Twitter @Airstream_Inc. . You can also stay connected with adventure-loving techies and learn about inspiring on-the-road experiences through Airstream's Live Riveted Mobile App.
About the Mercedes-Benz Club of America
The Mercedes-Benz Club of America (MBCA) is thelargest Mercedes-Benz enthusiast organization in the world. As a non-profit 501(c)(7) organization, the Club proudly serves close to 30,000 Members who belong to one of 85 MBCA Sections throughout North America. MBCA's mission is to provide Mercedes-Benz enthusiasts with unique access to casual and competitive car shows, cash savings on new Mercedes-Benz vehicles, 24/7 online technical advice, parts and accessory discounts at participating Mercedes-Benz Dealerships, performance driving events, safe driver training, plus world-class membership conventions not available elsewhere. A subscription to the Club's 100+ page magazine, The Star, is delivered to Members every other month and is included with annual membership dues ($49/U.S.; $59/Canada & International).
MBCA's national business office is headquartered in Colorado. For more information about membership and member benefits, please visit www.mbca.org or call 800.637.2360 weekdays 8am-4:30pm Mtn Time. More Than a Car Club. We're a Community.sm
Contact Airstream:
Breanna Buhr/Ashley Anderson
JMPR, Inc. (818) 992-4353
bbuhr@jmprpublicrelations.com
aanderson@jmprpublicrelations.com
Contact MBCA:
Lisa A. Juhl, Director of Marketing
Mercedes-Benz Club of America
800.637.2360 | lisa@mbca.org
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SOURCE Mercedes-Benz Club of America
