DUBLIN, Aug. 8, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Social TV (7th edition): Comprehensive Analysis of the Social TV Market" report to their offering.
http://photos.prnewswire.com/prnh/20130307/600769
How new entrants are challenging Twitter and Facebook, ramping up competition and transforming the Social TV market.
This Social TV report is a comprehensive survey of the Social TV sector, published twice yearly since 2010. It provides the full context for understanding Social TV:
- The battle for Social TV dominance between Twitter, Facebook and their new rivals
- Why Twitter is strongly positioned for Social TV, but is not yet the clear winner (with full SWOT analysis for Twitter and Facebook)
- Broadcasters, producers and pay-TV operators - executing Social TV strategies to drive audience tune-in and engagement to boost ratings
- Innovation in Social TV formats and integrating social with TV programming
- The dynamic relationship between TV sports and social media
- How advertisers are embracing new opportunities to incorporate social into TV ad campaigns
Key Topics Covered:
EXECUTIVE SUMMARY
THE NEW SOCIAL TV LANDSCAPE - INCREASING COMPETITION
1. MOBILE MESSAGING APPS WHATSAPP, WECHAT AND LINE ENTER SOCIAL TV
2. BUZZFEED OFFERS SOCIAL TUNE-IN FOR BROADCASTERS AND SOCIAL NEWS
3. TUMBLR AND PINTEREST PARTNER WITH TELEVISION p21
4. BROADCASTERS ADOPT FACEBOOK'S INSTAGRAM
5. TV PRODUCTION: SOCIAL INTEGRATION AND AUDIENCE PARTICIPATION
TWITTER VS FACEBOOK IN SOCIAL TV INNOVATION
6. INTENSE RIVALRY OVER SOCIAL TV
7. RESEARCH ON TWITTER AND FACEBOOK AS SOCIAL TV INFLUENCERS
8. TWITTER'S SOCIAL TV STRATEGY
9. FACEBOOK'S SOCIAL TV STRATEGY
CHALLENGES FOR SOCIAL TV
10. BROADCASTERS POSITIONING AGAINST FACEBOOK AND TWITTER
11. CRITIQUES OF SOCIAL TV
12. RISK FACTORS FOR SOCIAL TV
THE TELEVISION AND CE INDUSTRIES - EXECUTING SOCIAL TV STRATEGIES
13. BROADCASTERS BOOST TV RATINGS AND REVENUE
14. SOCIAL MARKETING OF TV SHOWS AND CHANNELS
15. BROADCASTER APPS AND INTEGRATING SOCIAL TV
16. SPONSORSHIP, WEB ADS AND TRANSACTIONAL REVENUES
17. PRODUCERS ENHANCE TV SHOWS WITH SOCIAL MEDIA
18. PAY-TV OPERATORS: VIDEO CHAT AND SOCIAL RECOMMENDATION
19. MICROSOFT AND APPLE AS SOCIAL TV INNOVATORS
SOCIAL TV ADVERTISING AND MULTISCREEN MARKETING
20. TELEVISION ADVERTISING, TWITTER AND FACEBOOK
21. SUPER BOWL SOCIAL TV ADVERTISING CAMPAIGNS
22. SOCIAL TV ANALYTICS FOR SUPER BOWL COMMERCIALS
23. INNOVATION IN SOCIAL TV AND MULTISCREEN ADVERTISING
SOCIAL TV AND SPORTS
24. THE DYNAMIC RELATIONSHIP BETWEEN TV SPORTS AND SOCIAL MEDIA
25. THE 2014 WORLD CUP
26. THE 2014 SOCHI WINTER OLYMPICS
27. THE 2012 LONDON OLYMPICS
28. THE 2010 VANCOUVER WINTER OLYMPICS
29. THE 2014 SUPER BOWL
SOCIAL TV PROVIDERS
30. COMPANY PROFILES OF SOCIAL TV PROVIDERS
For more information visit http://www.researchandmarkets.com/research/f73pfw/social_tv_7t
Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net
