NEW YORK, July 28, 2014 /PRNewswire/ -- Equinox today announced plans to acquire the Sports Club/LA properties in New York, Boston, Miami, San Francisco and Washington D.C., as well as the Reebok Sports Club/NY location in New York City from affiliates of Millennium Partners. The acquisition is further evidence of the brand's ambitious growth agenda, positioning Equinox in new markets and lines of business and continuing to cement its place as the high-performance lifestyle leader. With the six newly acquired properties, Equinox now operates 73 total clubs in the U.S. and globally; located in 10 major urban U.S. markets, plus London and Toronto.
"This acquisition is a testament to the continued expansion of the Equinox brand as a global leader in luxury health and fitness and the growing demand for our unique offering," says Harvey Spevak, CEO of Equinox. "The acquisition of Sports Club/LA and the Reebok Sports Club/NY locations not only expands our geographical footprint, but also adds six desirable clubs to an existing collection of trophy properties. We look forward to integrating these clubs into our portfolio in order to best serve our current and future members."
Equinox will take immediate operational control of the six properties and will begin work to transition the clubs to the Equinox brand. During a transition period, Signature Classes and Proprietary Personal Training programs will be introduced to members, along with covetable amenities like Kiehl's products and new strength and cardio equipment. Members will also have access to an elevated digital experience through Equinox's new iOS mobile app, housing member fitness data in one place and providing a snapshot of fitness-related activity both inside and outside the club.
"Equinox is committed to an unparalleled member experience," says Spevak. "We are thrilled to welcome all of the existing Sports Club/LA and Reebok Sports Club/NY members to Equinox. We think they will welcome the changes in their clubs, and look forward to continuing to serve them with a luxurious lifestyle fitness experience."
Equinox previously acquired the iconic Sports Club/LA properties located in Los Angeles, Beverly Hills, Orange County and New York's Rockefeller Center. The company introduced Blink Fitness, and acquired SoulCycle - the country's leading boutique cycling operator with 29 locations nationwide - the same year. Equinox continues to maintain leadership as the top luxury fitness brand, offering internationally acclaimed instructors and superior facilities across the United States, London and Toronto.
About Equinox
Equinox and its subsidiaries operate 73 upscale, full-service Equinox clubs in major U.S. markets such as New York, Los Angeles, Chicago, Miami, Boston, Dallas, San Francisco, and Washington D.C., as well as international locations in London and Toronto. Providing a holistic approach to fitness, the company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.
In addition to the Equinox clubs, in 2008 the company introduced the first American outpost of Pure Yoga, Asia's premiere yoga studio and in 2011 Blink Fitness, a new brand of innovative, value oriented gyms. In May of that same year, Equinox acquired a majority interest in SoulCycle, the country's leading boutique cycling operator with 29 locations nationwide.
SOURCE Equinox Fitness Clubs
