NEW YORK, July 28, 2014 /PRNewswire/ --Aeropostale Inc., a specialty retailer of casual apparel for young women and men, is announcing a new beauty partnership with social media starlet Bethany Mota to launch her first-ever signature fragrance. The Bethany Mota fragrance officially hits stores today, and will be available exclusively at all of Aeropostale's 850 retail locations nationwide and on Aeropostale.com.
Mota created her YouTube channel Macbarbie07 in 2009, which now boasts more than six million subscribers, and first partnered with Aeropostale in 2013 to design a clothing collection.
"Designing my fashion line with Aero has been such a dream, and since my viewers and I are on this journey together, I wanted us to have a fragrance that's fresh and new just in time for back to school," says Mota. "I was involved in every aspect of bringing this to life, from choosing the perfect scent to designing the bottle, which adds that extra personalized touch that will leave a lasting impression."
"We are thrilled to continue and expand our partnership with Bethany," says Emilia Fabricant, Executive Vice President at Aeropostale. "Bethany Mota is authentic and our core customers closely identify with her. She is a wonderful role model, has been an Aeropostale customer herself for years, and is a truly natural fit for the brand."
Passionately developed by perfumer Beth Pritchard (Sunrise Beauty), The Bethany Mota fragrance blends top notes of bergamot, red berry melange and white peach; a heart of cotton candy, praline and strawberry flower, and a drydown of vanilla sugar, crystallized musk and creamy wood. Aeropostale characterizes the fragrance as a floral fruity gourmand.
The artfully crafted heart-shaped bottle is dusted with gold and topped with a cap printed with a tribal pattern, three gold charms that can be added to a necklace, and a black bow, which is one of Bethany's favorite hair accessories. The bottle is lovingly etched in black ink with "xoxo Beth."
To launch the scent, Mota was on hand today starting at 4:00PM EST at Aeropostale's flagship store in New York City's Times Square for the retailer's back-to-school event. Aeropostale is hosting a corresponding Golden Ticket promotion; the retailer will stock 90,000 fragrance cartons with golden scratch-off tickets, and five of those recipients will win a trip to New York City to meet with Bethany Mota. The remaining recipients will receive an Aeropostale discount.
The Bethany Mota Eau de Parfum retails for $25 (1.7oz) and its shimmer perfume roller ball is priced at $12. For more information, visit Aeropostale.com.
About Aeropostale, Inc.
Aeropostale®, Inc. is a primarily mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aeropostale® stores and 4 to 12 year-old kids through its P.S. from Aeropostale® stores. The Company provides customers with a focused selection of high quality fashion and fashion basics at compelling values in an innovative and exciting store environment. Aeropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale® products can only be purchased in Aeropostale® stores and online at www.aeropostale.com. P.S. from Aeropostale® products can be purchased in P.S. from Aeropostale® stores and online at www.ps4u.com and www.aeropostale.com. The Company currently operates 896 Aeropostale® stores in 50 states and Puerto Rico, 79 Aeropostale stores in Canada and 148 P.S. from Aeropostale® stores in 32 states and Puerto Rico. In addition, pursuant to various licensing agreements, our licensees currently operate 64 Aeropostale® locations and one Aeropostale® and P.S. from Aeropostale® store in the Middle East, Asia, Europe, and Latin America. On November 13, 2012, Aeropostale, Inc. acquired substantially all of the assets of online women's fashion footwear and apparel retailer GoJane.com, Inc. Based in Ontario, California, GoJane.com focuses primarily on fashion footwear, with a select offering of contemporary apparel and other accessories.
Photo - http://photos.prnewswire.com/prnh/20140728/130695
SOURCE Aeropostale, Inc.
