CYPRESS, Calif., July 31, 2014 /PRNewswire/ --Clarion Corporation of America announced today that its innovative 'Clarion Builds' marketing program has welcomed HushMat as the newest Silver-Level partner for the program's first project.
Clarion Builds is designed to serve as a foundation for Clarion and its partners to tackle unique restoration projects of iconic cars and trucks. By leveraging a mix of social and traditional media, the program's main objective is to connect with new and existing fans who are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in automotive design and style.
"It's great to have HushMat as part of the Clarion Builds program," stated Allen H. Gharapetian, Vice President of Marketing and Product Planning for Clarion Corporation of America. "HushMat is indisputably a recognized leader in sound and thermal insulation solutions and, with over 25 years of experience catering to major car makers and the car enthusiasts alike, we are looking forward to benefit from their know how and enthusiasm as we work in concert with our other partners to make our BMW 2002 restoration project a perfect one!"
"We are stoked to be part of the Clarion Builds program. The program's focus on increasing consumer awareness, stirring passion for automotive customization and, let's not forget, really cool cars, is at the core of our DNA," stated Tim McCarthy, Founder & CEO from HushMat. "HushMat brings a 25 year history of design, development & manufacturing history to this program. We will provide an incredible sound & comfort experience to the Clarion Builds program that will leave consumers clamoring to match the same cool, quiet & comfortable ride for their daily driver!" McCarthy added. "Our fans will see just how simple a solution the #1 rated HushMat brand offers in support of the Clarion Build's mission."
The first Clarion Builds project which is the ground up restoration of a true cult classic, the 1974 BMW 2002, will not only be a work of automotive art but also a blast to drive once it's completed. Clarion and its key partners, including HushMat, will not only resurrect a piece of transportation history but will also document each step of the project in order to share the story real time with all their fans and followers.
To find out more about the program, visit Clarion Builds at www.clarionbuilds.com, watch the build introduction video https://www.youtube.com/watch?v=yuHBzTZJIe8 or follow Clarion on Facebook at www.facebook.com/clarionusa.
About Clarion
Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at www.clarion.com.
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About HushMat
HushMat®, rated #1 automotive sound deadening and thermal insulation material, is the easiest to install and highest performing material available to automotive enthusiasts. HushMat® Ultra, a thermal insulating and sound deadening material, is easily applied to the sheet metal, plastic or fiberglass surface surrounding the interior of the vehicle reduces interior noise and heat making the vehicle ride more comfortable. HushMat® is the only aftermarket sound deadening and thermal insulation material made in the USA!
For more information about HushMat® visit www.hushmat.com
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SOURCE Clarion Corporation of America
