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PR Newswire
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Technical Pointers on Food Retail Equities -- Whole Foods Market, SUPERVALU, Kroger, Safeway, and Sprouts Farmers Market

LONDON, August 1, 2014 /PRNewswire/ --

On Thursday, July 31, 2014, the NASDAQ Composite ended at 4,369.77, down 2.09%, the Dow Jones Industrial Average declined 1.88%, to finish the day at 16,563.30, and the S&P 500 closed at 1,930.67, down 2.00%. The losses were broad based as all the sectors ended the session in negative. The S&P 500 Consumer Staples Sector Index ended the day at 443.51, down 1.72%, with the index also declining 2.28% in the previous three months. Investor-Edge has initiated coverage on the following equities: Whole Foods Market Inc. (NASDAQ: WFM), SUPERVALU Inc. (NYSE: SVU), The Kroger Company (NYSE: KR), Safeway Inc. (NYSE: SWY), and Sprouts Farmers Market Inc. (NASDAQ: SFM). Free research on these five companies can be accessed at:

http://investor-edge.com/register

Whole Foods Market Inc.'s stock finished Thursday's session 2.25% lower at $38.23. A total of 24.48 million shares were traded, which was much above its three months average volume of 8.04 million shares. The stock moved between $36.18 and $39.35 during the session. Over the last one month and since the start of this year, Whole Foods Market Inc.'s shares have lost 1.04% and 33.89%, respectively. However, the stock has gained 4.65% in the previous three trading sessions. The company's shares are trading below their 50-day and 200-day moving averages. Moreover, the stock's 200-day moving average of $50.23 is greater than its 50-day moving average of $38.73. Whole Foods Market Inc.'s stock traded at a PE ratio of 24.99 and has a Relative Strength Index (RSI) of 58.31. Sign up and read the free notes on WFM at:

http://www.Investor-Edge.com/WFM-01Aug2014

On Thursday, shares in SUPERVALU Inc. fluctuated between $9.16 and $9.45 before ending the session 2.96% lower at $9.17. The stock reported a trading volume of 4.20 million shares, above its three months average volume of 3.34 million shares. Shares of the company traded at a PE ratio of 14.62. SUPERVALU Inc.'s shares have surged 11.56% in the last one month, 31.19% in the previous three months and 25.79% on YTD basis. The company's stock is trading above its 50-day and 200-day moving averages of $8.14 and $7.07, respectively. Moreover, shares of SUPERVALU Inc. have an RSI of 72.75. The complimentary notes on SVU can be downloaded as in PDF format at:

http://www.Investor-Edge.com/SVU-01Aug2014

The Kroger Co.'s stock declined 1.51%, to close the day at $48.98. The stock recorded a trading volume of 2.47 million shares, below its three months average volume of 3.10 million shares. The stock oscillated between $48.96 and $49.54 during the session. Although, The Kroger Co.'s shares have lost 0.91% in the last one month, it has advanced 6.39% in the previous three months and 23.91% on YTD basis. The company's stock is trading above its 50-day and 200-day moving averages. The stock's 50-day moving average of $48.66 is above its 200-day moving average of $43.44. Additionally, The Kroger Co. traded at a PE ratio of 15.83 and has an RSI of 53.03. Register for free on Investor-Edge and access the latest research on KR at:

http://www.Investor-Edge.com/KR-01Aug2014

On Thursday, shares in Safeway Inc. recorded a trading volume of 3.01 million shares, higher than its three months average volume of 2.07 million shares. The stock ended the day at $34.46, which was 1.01% below its previous day's closing of $34.81, and registered an intraday range of $34.41 and $34.81. Shares of the company traded at a PE ratio of 62.21. Over the last one month and over the past three months, Safeway Inc.'s shares have gained 0.35% and 1.17%, respectively. Further, the stock has gained 18.20% since the start of this year. The company's stock is trading above its 50-day and 200-day moving averages of $34.36 and $32.18, respectively. Furthermore, shares of Safeway Inc. have an RSI of 60.98. The complete research on SWY is available for free at:

http://www.Investor-Edge.com/SWY-01Aug2014

Sprouts Farmers Market Inc.'s stock declined 2.80%, to close Thursday's session at $30.51, after oscillating between $30.30 and $31.14. The stock recorded a trading volume of 1.64 million shares, above its three months average volume of 1.36 million shares. Sprouts Farmers Market Inc.'s shares have fallen by 1.20% in the previous three trading sessions and 4.57% in the last three months. Also, from the beginning of 2014, the stock has declined 20.61%. The company's stock is trading above its 50-day moving average of $30.41, while the 50-day moving average is below Sprouts Farmers Market Inc.'s 200-day moving average of $35.84. Further, the company's stock traded at a PE ratio of 54.59 and has an RSI of 49.82. Free in depth research on SFM is available at:

http://www.Investor-Edge.com/SFM-01Aug2014

About Investor-Edge.com

At Investor-Edge, we provide our members with a simple and reliable way to leverage our economy of scale. Most investors do not have time to track all publicly traded companies, much less perform an in-depth review and analysis of the complexities contained in each situation. That's where Investor-Edge comes in. We provide a single unified platform for investors' to hear about what matters. Situation alerts, moving events, and upcoming opportunities.

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EDITOR'S NOTES:

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1. This is not company news. We are an independent source and our views do not reflect the companies mentioned.

2. Information in this release is produced on a best efforts basis by Rohit Tuli, a CFA charterholder. The content is then further fact checked and reviewed by an outsourced research provider. However, we are only human and are prone to make mistakes. If you notice any errors or omissions, please notify us below.

3. This information is submitted as a net-positive to companies mentioned, to increase awareness for mentioned companies to our subscriber base and the investing public.

4. If you wish to have your company covered in more detail by our team, or wish to learn more about our services, please contact us at pubco [at] http://www.investor-edge.com.

5. For any urgent concerns or inquiries, please contact us at compliance [at] http://www.investor-edge.com.

6. Are you a public company? Would you like to see similar coverage on your company? Send us a full investors' package to research [at] http://www.investor-edge.com for consideration.

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Content is researched, written and reviewed on a best-effort basis. This document, article or report is prepared and authored by Investor-Edge, represented by Rohit Tuli, CFA. An outsourced research services provider has only reviewed the information provided by Investor-Edge in this article or report according to the procedures outlined by Investor-Edge. Investor-Edge is not entitled to veto or interfere in the application of such procedures by the outsourced provider to the articles, documents or reports, as the case may be.

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