DUBLIN, Sept. 17, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Location-based Search and Advertising Market in the US 2014-2018" report to their offering.
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Location-based search and advertising refers to the usage of location, determined by a user's mobile device, to search for and promote products and services near to the user. Many advertisers use location-based search and advertising services to reach out to potential customers who are close by. In addition, customers use location-based search and advertising to find out which food, beverage, shopping, and leisure services are situated in their immediate vicinity. Location-based search and advertising also helps advertisers to contact potential customers regarding their latest sales, offers, deals, and coupons.
The analysts forecast the Location-based Search and Advertising market in the US will grow at a CAGR of 43.01 percent over the period 2013-2018.
The Location-based Search and Advertising market in the US can be divided into three segments based on application into Search, Display, and Messaging. The market can also be divided into two segments based on the type of advertising into Push Advertising and Pull Advertising.
The report, the Location-based Search and Advertising Market in the US 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the covers the Location-based Search and Advertising market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
In addition to traditional advertising media such as electronic and print media, social media marketing is gaining much popularity among SMEs in the US. This is because social media marketing is highly effective, affordable, and ensures real-time advertising, all of which helps SMEs to effectively communicate with their target audience. In addition, many restaurants and leisure service providers are attracting customers, especially those in the immediate vicinity of their locations, with innovative deals, offers, and coupons. Thus, the growing adoption of location-based advertisements by SMEs is driving the growth of the Location-based Search and Advertising market in the US over the next few years
According to the report, one of the main drivers in this market is the increasing adoption of location-enabled smartphones and tablets. The penetration and sales of GPS-enabled smartphones and tablets have increased significantly in the US. In 2013, the US reported a penetration rate of more than 65 percent for location-enabled smartphones, and this is expected to increase to over 90 percent by 2016.
Further, the report states that one of the major challenges in this market is the increasing concerns over privacy. To receive location-based coupons, deals, and advertisements, customers have to reveal their location to advertisers and other third parties.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Introduction
06. Market Landscape
07. Market Segmentation by Application
08. Market Segmentation by Type of Advertisement
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
17. Key Vendor Analysis
18. Other Reports in this Series
Companies Mentioned:
- AT&T Mobility
- BLIP Systems A/S
- CityGrid Media
- Foursquare Labs Inc.
- Google Inc.
- Groupon Inc.
- HERE (Nokia Corp.)
- JiWire Inc.
- LLC
- Lemon Inc.
- PlaceIQ Inc.
- Placecast (1020 Inc.)
- Poynt Corp.
- Proximus Mobility LLC
- SCVNGR Inc.
- Scanbuy Inc.
- Shopkick Inc.
- TeleCommunication Systems Inc.
- TeleNav Inc.
- Telemap Ltd.
- TomTom Inc.
- Verve Wireless Inc.
- Waze (Google Inc.)
- Xtify Inc.
- xAD Inc.
For more information visit http://www.researchandmarkets.com/research/t3swj9/locationbased
Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net
