Research and Markets (http://www.researchandmarkets.com/research/jbh8mb/vodka_market_in) has announced the addition of the "Vodka Market in Europe 2014-2018" report to their offering.
Vodka is the second largest segment of the Global Spirits market, accounting for a share of 15.75 percent in 2013. Countries such as Russia, Poland, Ukraine, Latvia, Estonia, Lithuania, and the Czech Republic are driving the Vodka market in Europe. The alcohol content is usually 40 percent by volume for the above countries and 37.5 percent by volume for other European countries as established by the European Union.
One major trend upcoming in this market is the increasing demand for healthy vodka, which is expected to create a potential market and increase demand among the health-conscious population for a low-calorie vodka.
According to the report, the growth in the Vodka market in Europe is majorly driven by the dominance of the unflavored vodka segment. People in Europe are consuming more unflavored vodka and the majority of sales and consumption is coming from this segment.
Further, the report states that one key challenge confronting the market is competition from non-alcoholic beverages, which have a negative impact on the Vodka market in Europe. The competition is rising due to the increasing number of health conscious people who are looking for healthy alternatives.
Key Vendors
- Belvedere
- CEDC
- Diageo
- Gruppo Campari
- Nemiroff
- Pernod Ricard
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Introduction
- Market Landscape
- Market Segmentation by Category
- Geographical Segmentation
- Key Leading Countries
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
For more information visit http://www.researchandmarkets.com/research/jbh8mb/vodka_market_in
Contacts:
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Spirits