Whole Foods Market Partners With Vega on Launch of Cambie Street Juice Co./ New specialty juice bar to open at Whole Foods Market Cambie

VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 11/18/14 -- Editors Note: There are two photos associated with this press release.

On Friday, November 21, shoppers at Whole Foods Market's Cambie store location will get a first look and taste of Cambie Street Juice Co., a new specialty juice and smoothie bar. Whole Foods Market is proudly launching the juice bar in partnership with Vancouver-based Vega, the leader in the clean, plant-based nutrition..

Cambie Street Juice Co., located on the first level of the store, will be open during regular store hours: 7am-10pm daily. The new venue will offer a robust selection of fresh Whole Foods Market juices and original smoothies, in addition to a separate menu of Vega smoothies inspired by local BC destinations, including:

--  Juan de Fuca Smoothie - orange juice, mango, pineapple, cayenne, Vega
    One Natural flavour ($8)
--  Happy Berry Smoothie - almond milk, strawberries, blueberries, beets,
    Vega One French Vanilla flavour ($8)
--  Grassy Jack Smoothie - almond milk, apples, pineapple, beets, ginger,
    lemon juice, Vega One French Vanilla ($9)
--  Stanley Park Smoothie - almond milk, banana, spinach, golden flaxseed,
    Vega Chlorella, Vega One French Vanilla ($8)
--  C-Wall Smoothie - orange juice, pineapple, strawberry, ginger, mint,
    Vega One Natural flavour ($8)
--  North Shore Smoothie - coconut milk, almond milk, banana, almond butter,
    coconut, Vega One Chocolate flavour ($9)
--  Vega Seasonal Apple Pie Smoothie - almond milk, apple, almond butter,
    nutmeg, cinnamon, ice, Vega One French Vanilla flavour ($9)

Customers can also purchase wheatgrass and wellness shots, as well as choose from a variety of boosts to add their smoothies.

The Cambie St. Juice Co. Grand Opening celebration kicks off at 7:45am on Friday, November 21. All are welcome. At the Opening, guests are invited to shop the new Cambie St. Juice Co., enjoy smoothie and juice samples and enter to win free smoothies.

"Throughout our store, we look for ways to satisfy, delight and nourish our shoppers," said Grant Daisley, Pacific Northwest Associate Marketing Coordinator. "The new Cambie Street Juice Co. lets us do all of those at once. And Vega is a wonderful partner for Whole Foods Market because both companies place great value on inspiring people to make choices every day to support better personal health."

"We are thrilled to be partnering with Whole Foods Market to bring Vancouver a leading juice and smoothie bar in Vega's own backyard," adds Ashley Meston, Vega's Director of Trade Marketing. "The Cambie Street Juice Co. really celebrates and embodies what both Whole Foods and Vega look to bring our consumers every day-equally delicious and clean, whole food nutrition."

For more information on Whole Foods Market, please visit: wholefoodsmarket.com. To learn more about Vega, visit: www.myvega.com.

About Whole Foods Market®

Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com), is the leading natural and organic food retailer. As America's first national certified organic grocer, Whole Foods Market was named "America's Healthiest Grocery Store" by Health magazine. The company's motto, "Whole Foods, Whole People, Whole Planet"™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company's more than 78,000 Team Members, Whole Foods Market has been ranked as one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 15 consecutive years. In fiscal year 2013, the company had sales of $12.9 billion and currently has more than 360 stores in the United States, Canada and the United Kingdom.

About Vega

Since 2001, Vega (previously Sequel Naturals) has established itself as the leader in the plant-based natural health and performance products industry. Formulated by Brendan Brazier, vegan former professional Ironman triathlete and bestselling author on plant-based nutrition, the Vega brand of nutritional products is internationally recognized. Good for your body and the planet, Vega is the clean, plant-based choice to fuel your healthy, active lifestyle-without compromise. For more information, please visit MyVega.com, join Vega on Facebook at www.facebook.com/vegafanpage and on Twitter @VegaTeam.

To view the first photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20141117-Vega1L.jpg.

To view the second photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20141117-Vega2L.jpg.

Contacts:
Curator PR on behalf of Whole Foods Market
Chelsey Allodi
[phone]
[e-mail]

Vega
Jaclyn Cummings
Public Relations Specialist
[phone] x 361
[e-mail]