DUBLIN, Dec. 09, 2014 /PRNewswire/ --Research and Markets
(http://www.researchandmarkets.com/research/266krv/global_commercial) has announced the addition of the "Global Commercial Printing Market 2015-2019" report to their offering.
http://photos.prnewswire.com/prnh/20130307/600769
The transition of the market from a manufacturing-based model to a services-based model is one of the major trends observed in the market. Many vendors are entering this industry to satisfy varied customer needs to create customized products. Several vendors in the market provide digital printing services to be able to respond quickly to smaller print runs and changing customer needs.
According to the report, one of the major drivers of this market is the need to promote integrated marketing communication activities. Organizations have increased their expenditure on marketing communication activities to enhance their brand visibility and gain competitive advantage in the market. Commercial printing, thus, experiences a boost from an increase in marketing budgets and the consequent increase in marketing communication printed documents.
Further, the report states that one of the major challenges faced by the market is the shift toward electronic media for the promotion and advertisement of products and services. Companies adopt social advertising as a cost-effective tool and this has affected global commercial printing revenue. Unstable advertising expenditure of companies leads to fluctuations in the Global Commercial Printing market.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Introduction
06. Market Landscape
07. Market Segmentation by Product
08. Geographical Segmentation
09. Key Leading Countries
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
18. Key Vendor Analysis
19. Other Reports in this Series
Companies Mentioned:
- Bertelsmann
- Cenveo
- Champion Industries
- Consolidated Graphics
- Dai Nippon Printing
- Deluxe
- Eastman Kodak
- Fujifilm Holdings
- HP
- Kyoritsu Printing
- Lagardere
- Laser MasterInternational
- Quad/Graphics
- Quebecor
- R.R. Donnelley & Sons
- Ricoh
- TC Transcontinental
- Toppan Printing
- Vertis Communications
- Vistaprint
- Xerox
- iOne Holding
For more information visit http://www.researchandmarkets.com/research/266krv/global_commercial
Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net
