DUBLIN, Dec. 18, 2014 /PRNewswire/ --Research and Markets
(http://www.researchandmarkets.com/research/dm8dcq/global_soft) has announced the addition of the "Global Soft Drinks Market 2014-2018" report to their offering.
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The Global Soft Drinks market comprises CSD, bottled water, juices and concentrates, RTD tea and coffee, and functional drinks. The consumption of soft drinks is driven by consumers across all ages owing to the indulgence and taste associated with the products. An increase in operational efficiency and massive urbanization in developing nations will drive the growth of the Global Soft Drinks market during the forecast period.
The analysts forecast the Global Soft Drinks market to grow at a CAGR of 3.92 percent and 3.18 percent in terms of revenue and volume, respectively, during the period 2013-2018.
This report covers the present scenario and the growth prospects of the Global Soft Drinks market for the period 2014-2018. To calculate the market size, the report considers the revenue generated from sales of the soft drink products in both on-trade and off-trade channels.
The report, the Global Soft Drinks Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the Global Soft Drinks market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
One of the major trends is the growing popularity of stevia, a natural herbal sweetener. Stevia has helped many beverage makers reduce calories in their soft drinks, driving manufacturers to consider its use.
According to the report, one of the major drivers of this market is improvement in operational efficiency where vendors in the market can achieve economies of scale and economies of scope with large sales volume. Vendors use innovative marketing strategies to portray the perceived benefits of their products to consumers and thus influence their purchase decision.
Further, the report states that one of the major challenges faced by the market is an increase in health-related issues. Rising incidences of diabetes and obesity have affected the sales of soft drinks. Some energy drink brands have been banned because of their harmful effects on health that could even cause death. Hence, government regulations on the security of consumer health have become stringent.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Introduction
06. Global Overview
07. Market Landscape
08. Off-trade vs On-trade - An Overview
09. Global Soft Drinks Market by Distribution Channel
10. Market Segmentation by Category
11. Geographical Segmentation
12. Key Leading Countries
13. Buying Criteria
14. Market Growth Drivers
15. Drivers and their Impact
16. Market Challenges
17. Impact of Drivers and Challenges
18. Market Trends
19. Trends and their Impact
20. Vendor Landscape
21. Key Vendor Analysis
22. Other Reports in this Series
Companies Mentioned:
- A.G. Barr
- Arizona Beverage
- Asahi Soft Drinks
- B Natural
- Bai
- Bisleri International
- Bolthouse Farms
- Bottlegreen Drinks
- Britvic
- CG Roxane
- Coca-Cola
- Dabur Group
- Danone
- Dr Pepper Snapple
- Epicurex
- F&N Foods
- GuangdongJiaduobao Drink & Food
- Hangzhou Wahaha Group
- Highland Spring
- Innocent Drinks
- Ito En
- Kagome
- Kirin
- Nestlé
- Nongfu Spring
- Otsuka Holdings
- POM Wonderful
- Parle Agro
- PepsiCo
- Pioma Industries
- Red Bull
- Suntory
- Ting Hsin International Group
- Uni-President Enterprises
- Unilever Group
For more information visit http://www.researchandmarkets.com/research/dm8dcq/global_soft
Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net
