DAILY MAIL & GENERAL TRUST PLC - Acquisition of Elite Daily

30 January 2015

                   Daily Mail and General Trust plc ('DMGT')

                          Acquisition of Elite Daily

DMGT announces that its consumer business, dmg media, has acquired Elite Daily,
the news and entertainment website. Elite Daily has over 70 million unique
browsers per month and an average daily audience of 4 million, primarily in the
US. The site has a particularly strong millennial appeal, with approximately
70% of its audience being in the 18 to 34 age range, and has a large social
media presence. Elite Daily will continue to operate as a separate website but
the acquisition is expected to strengthen MailOnline's offering to US based
advertising buyers due to the increased scale and breadth of audience. Elite
Daily's revenues were US$5 million in the 12 months to December 2014.

For further information

For analyst and institutional enquiries:
Stephen Daintith, Finance Director                            [phone]
Adam Webster, Head of Management Information
and Investor Relations                                        [phone]

For media enquiries:
Kim Fletcher / Charlie Potter, Brunswick Group                [phone]

About DMGT

DMGT is an international business built on entrepreneurship and innovation. We
bring together leading companies and talented people to provide businesses and
consumers with high-quality analysis & insight, information, news and
entertainment.

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