DUBLIN, June 22, 2015 /PRNewswire/ --
Research and Markets(http://www.researchandmarkets.com/research/hghl2j/test_preparation) has announced the addition of the "Test Preparation Market in the US 2015-2019" report to their offering.
The test preparation market in the US to grow at a CAGR of 2.20% over the period 2014-2019.
The increasing phenomenon of benchmarking in education involves measuring the performance of students, teachers, and schools and consequently evaluating and comparing the education systems. The extensive standardization of the education sector in the US has given birth to a parallel industry - test preparation. It refers to providing exam preparation services to students to help them score well in various entrance tests through the help of supplementary educational materials, mock tests, and guides through a classroom-based instruction or online learning medium. In the US, test preparation companies prepare students for various university and high school level exams such as SAT and ACT as well as certification exams such as MCAT and GMAT.
The market offers promising growth options because its true growth potential is yet to be unlocked. The emergence of many positive trends is expected to help the market grow and circumvent the challenges. Focus on the K-12 market has increased in the US. Although, K-12 is considered to be a lucrative market, it is still decentralized and difficult to capture. Therefore, vendors are interested to expand their businesses in the K-12 market by developing customized products that suit the specific needs of customers.
According to the report, reliance of the US education system on standardized testing has increased. In addition, the announcement of NCLB, a government initiative, to make education more quantifiable in terms of student performance, has boosted the adoption of a standardized testing regime.
Further, the report states that the influx of several players offering instructional materials to facilitate test preparation in the market has resulted in increased resistance among customers.
Key Vendors
- ArborBridge
- Club Z!
- Pearson
- The Princeton Review
Other Prominent Vendors
- Barron's Educational Series
- Becker Professional Development Corporation
- Huntington Learning Center
- Kaplan
- Knewton
- Manhattan Review
- Peterson's Nelnet
- Revolution Prep
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Introduction
- Market Landscape
- Market Segmentation by Product
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
- Other Prominent Vendors
For more information visit http://www.researchandmarkets.com/research/hghl2j/test_preparation
Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net
