DUBLIN, July 01, 2015 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/f296bf/energy_drinks) has announced the addition of the "Energy Drinks Market in the US 2015-2019" report to their offering.
The energy drinks market in the US to grow at a CAGR of 11.42% in terms of revenue over the period 2014-2019.
Energy drinks are a category of non-alcoholic beverages that contain stimulants such as caffeine in combination with numerous other ingredients such as taurine, methylxanthines, amino acids, herbal extracts, and vitamin B, which provide consumers with an energy boost. Energy drinks, which are often slightly carbonated, deliver instant energy as well as physical and mental stimulation.
Innovations in energy drinks have a direct impact on the consumption patterns of consumers. Consumers are seeking novel and more efficient drinks that are better suited to their needs and lifestyles. For instance, health-conscious Americans are opting for low- or no-calorie energy drinks. Consumers are also concerned about the after-effects of caffeine and sugar and are cautious about purchasing such energy drinks. Manufacturers have launched energy drinks containing natural ingredients such as extracts from organic raw green coffee beans and organic guarana (which boost physical and mental performance), ginseng, gingko biloba, and green tea. They are using natural sweeteners such as stevia in their energy drinks, which are not harmful to the body.
According to the report, rapid urbanization means that many consumers in the US live hectic and fast-paced lifestyles. This has increased consumer dependence on energy drinks to give them instant energy and replenish their energy levels. These drinks contain stimulants such as caffeine with a blend of several other ingredients such as taurine, herbal extracts, methylxanthines, amino acids, and vitamin B. These ingredients provide instant energy as well as mental and physical stimulation to the body. These drinks are marketed as healthy alternatives to carbonated beverages, especially for health-conscious Americans.
Further, the report states that potential health problems and incidents associated with energy drinks compelled the US government to impose stringent policies to safeguard the health of consumers.
The energy drinks market in the US can be segmented into three categories:
- Liquid energy drinks
- Energy shots
- Energy drink mixes
Key Vendors
- Coca-Cola
- Monster Beverage
- PepsiCo
- Red Bull
- Rockstar
Other Prominent Vendors
- Arizona Beverage
- Celsius
- DR Pepper Snapple Group
- Kraft Foods
- Living Essentials
- National Beverage
- SK Energy Shots
- VPX/Redline Sports Nutrition
- Xyience Xenergy
For more information visit http://www.researchandmarkets.com/research/f296bf/energy_drinks
Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net
