RenewEconomy Sungevity targeted Australia as one of its first expansion markets outside of the US less than three years ago, with high hopes of a rapidly expanding market, its Australian co-founder Danny Kennedy said at the time. It hired James Myatt, the founder and former head of upstart energy retailer Australia Power & Gas, as it sought to become the dominant solar player in the Australian market, and take on the country's biggest electricity retailers. But it didn't work out as planned. After downsizing the Australian business in response to an overall decline in rooftop solar PV sales, and after failing to raise money to buy out the remaining business, Sungevity has decided to exit the country. The announcement of the sale of its stake in the Australian business to RoofJuice - a new entity established by solar industry veteran Nigel Morris - ironically came on the same day as Sungevity announced a major expansion into the UK market, which installed 2.4GW of solar in 2014, three times more than the Australian market. In Europe, Sungevity has teamed up with E.ON, the largest utility in the EU, which is ditching its centralized generation business and focusing on solar, storage and micro-grids. The two companies have announced major initiatives in the German, Dutch and now UK markets. In a brief statement, Sungevity said: "Sungevity Inc. is currently exiting Australia to focus on other core markets. The new entity will be rebranded "RoofJuice" and will take over responsibility for all existing Sungevity customers and processes in Australia." It did not respond to further questions. Morris, the former head of consulting company Solar Business Services, says the rooftop ...Den vollständigen Artikel lesen ...