Research and Markets (http://www.researchandmarkets.com/research/9rsf6b/beer_market_in) has announced the addition of the "Beer Market in Europe 2015-2019" report to their offering.
According to the report, the beer industry in Europe has been recovering after its decline during the 2008 recession. The strengthening economic condition of Europe is expected to result in significant increase in disposable income of consumers, especially among the youth. Europe's beer market is expected to grow at a CAGR of 1.94% (in value) over the period 2014-2019.
Brewers are continuously making advancements in technology to enhance consumers' drinking experience and improve the status of the beer market in Europe. For instance, the packaging supplier of a Polish brewery, TFP, improved the design of cartons by redesigning its product technology, which led to lower costs and increased sustainability. Heineken Ignite, interactive beer bottles launched during Milan's design week in 2013, is another example of advancement in technology. These bottles contain microsensors, a wireless network, and an accelerometer to detect various motion types of drinkers and respond accordingly. The drinkers can see eight activated LED lights when they say "Cheers" and these lights "dance" to music.
Further, the report states that availability of substitutes are limiting the growth of the beer market in Europe.
Key Topics Covered
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Introduction
- Europe: Overview
- Market Landscape
- Market Segmentation by Product
- Market Segmentation by Mode of Distribution
- Market Segmentation by Type of Packaging
- Geographical Segmentation
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
Companies Mentioned
- Anheuser-Busch InBev
- Carlsberg
- Heineken and SABMiller
- Beck's Brewery
- Birra Menabrea
- Bitburger Brewery
- Budweiser Budvar Brewery
- Cesu Alus
- Chimay Beer
- Diageo
- Erdinger
- Forst
- Krombacher Brewery
- Molson Coors
- Oakleaf Brewery
- Oettinger
- Paulaner
- Pivovarna Lasko
- Radeberger
- Royal Unibrew
- Svyturys
- The Brew Company
- Veltins
- Warsteiner
For more information visit http://www.researchandmarkets.com/research/9rsf6b/beer_market_in
View source version on businesswire.com: http://www.businesswire.com/news/home/20150814005145/en/
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Sector: Beer, Beer