KANSAS CITY, MO--(Marketwired - January 21, 2016) - H&R Block (NYSE: HRB), the world's largest consumer tax preparation company and the company that invented the tax preparation category, is launching a new brand, Block Advisors. More than 280 Block Advisors offices nationwide are now open for their first tax season, partnering with individuals and small businesses to eliminate the annual stress tax season brings.
"This is a significant new brand direction for us," said Bill Cobb, H&R Block's president and chief executive officer. "We've done extensive research. Many of our clients have told us they want an ongoing relationship with their tax advisor, a dedicated tax expert to help them plan the tax aspect of their lives all year long. Block Advisors meets that need and more."
Block Advisors redefines tax prep experience
"We know consumers have different needs and that taxes are not a one-day-a-year event for many of our clients," said Kathy Collins, H&R Block's chief marketing officer. "Block Advisors delivers specialized, personalized tax planning and preparation. The tax advisors staffing Block Advisors offices are available year-round to answer questions and meet with clients when they need it."
Block Advisors' tax advisors average 15 years of tax preparation experience. Many of the tax advisors are Certified Public Accountants, Enrolled Agents or have received H&R Block's highest level of certification.
"Tax advisors with Block Advisors remove the uncertainty of taxes," Collins said. "Clients may encounter a major life change, or launch a new business and realize it's all new to them. That's the great thing about our tax advisors; they've seen it all before. We've got taxes covered, so clients can concentrate on what matters most to them."
Block Advisors serves its clients with the backing and security of The Tax Institute at H&R Block. For these clients, taxes are part of a larger financial plan, something to be considered year-round.
In addition to providing expanded individual and small business tax services, Block Advisors offices also feature new amenities and a modernized floor plan that includes private offices for advisors to meet with their clients.
Block Advisors also focuses on small business services www.blockadvisors.com.
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