Technavio has announced the top eight leading vendors in their recentglobal secure digital (SD) card marketreport. The report also outlines the major challenges faced by vendors and the market as a whole, and finally, examines key trends that are emerging in the market.
Competitive vendor landscape
According to the report, the players in the global SD card market are well established in providing memory products and solutions. Apart from storage capacity, compatibility, and reliability, vendors in this market are unable to provide any major variation in their products.
To gain an edge over competitors in terms of market share, vendors, ranging from global to regional players, supply memory cards in a highly customized manner. "For example, memory cards with storage capacities ranging from megabytes to gigabytes are sold in the market. Vendors are also interested in providing high-capacity cards with high data transfer rates," says Sunil Kumar Singh, a lead analyst at Technavio for embedded systems
Top eight secure digital card market vendors
ADATA Technologies
ADATA Technologies, a Taiwanese storage and memory devices manufacturer, was founded in 2001. Its product line includes dynamic random-access memory modules and USB drives and memory cards in SD format and CompactFlash format. ADATA is also present in markets such as ExpressCards, solid state drives, and digital frames.
In February 2016, ADATA Technologies introduced a new line of products known as XPG (Xtreme Performance Gear) and premier pro microSDHC and microSDXC UHS-I U3 SD cards with capacities ranging from 16 GB to 64 GB.
Kingston Technology
Kingston Technology was established in 1987 and is based in California, US. This multinational computer technology firm produces flash memory cards that are used in portable electronic devices such as digital cameras, MP3 players, and wireless phones.
The company follows a sustainable growth strategy and plans to increase its earning potential by developing products with a focus on penetrating broader markets. The company also plans to enhance its technological strengths to gain larger market share. It focuses on optimizing costs and increasing its customer portfolio.
Lexar
Lexar was formed in 1996 and is based in California, US. Lexar is a fully owned subsidiary of Micron Technology, which is the largest manufacturer of memory chips. Lexar's products include memory cards, USB flash drives, readers, and storage devices for original equipment manufacturers and retail.
In October 2015, Lexar unveiled a new 512 GB SD card with a read speed of 95 Mbps and write speed of 45 Mbps. The company aims to make this product popular among professional photographers and video recorders.
Panasonic
Panasonic is a Japan-based multinational electronics company providing non-electronic products such as home renovation services. The company's operation is segmented into three business fields: consumer, solutions and components, and devices.
In January 2016, the company released UE-DVX series SDXC memory card for business use. In April 2015, it released UE series SDXC memory card for business use and SMGB series microSDXC and microSDHC memory cards for consumer use. In March 2015, Panasonic introduced SC series microSD and microSDHC memory cards for industrial use.
Samsung
Samsung is one of the world's largest semiconductor manufacturers and a leading electronics company in South Korea. Samsung Electronics, a subsidiary of Samsung, is a pioneer in electronic products. It manufactures different consumer devices, including DVD players, digital TVs, digital still cameras, computers, color monitors, LCD panels, and printers. It also offers semiconductors such as dynamic random-access memory, static random-access memory, flash memory, and display drivers.
SanDisk
SanDisk was formed in 1988 and is based in California, US. The company is engaged in the manufacturing and distribution of hardware storage products. It offers flash storage card products for a broad range of electronic systems and digital devices. The technologies used by the company for developing products include flash memory, controllers, and firmware. The company provides its products to the mobile phone, consumer electronics, and computing markets.
Sony
Sony, a Japanese multinational company, is a major vendor in the SD card market. It focuses on consumer and professional electronics in the gaming, entertainment, and financial services sectors. Sony is among the top 20 semiconductor sales leaders. It has recently declared a target profit of USD 4.3 billion for the fiscal year 2017 (ending March 2018). In order to achieve this target, the company is narrowing down its band of products and has planned to not focus on sectors with intense competition such as the smartphones segment. However, Sony will still manufacture smartphones.
Toshiba
Toshiba is a multinational conglomerate headquartered in Tokyo, Japan. Toshiba, along with its subsidiaries, is engaged in the R&D, manufacture, and sales of electronic and electric products worldwide. The company provides digital products, electronic devices and components, and infrastructure systems. It also offers home appliances, thermal print heads, and materials and components to support high-tech devices.
Browse Related Reports:
- Global Solid State Drive (SSD) Market 2015-2019
- Global Capital Spending on Memory Devices Market 2015-2019
- Global Mobile NAND Flash Market 2015-2019
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About Technavio
Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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