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DUBLIN, September 23, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Global Over The Top (OTT) Market By Content Type (VoIP, Text & Media, Video), By Platform, By Deployment Model, By Service Type, By User Type, By Revenue Model, By End User, By Region, Competition Forecast and Opportunities, 2011-2021" report to their offering.

Global OTT market is projected to surpass $64.9 billion by 2021, on account of growing trend of Bring Your Own Device (BYOD), rising adoption of cloud computing, expanding market for Internet of Things (IoT).

Over The Top (OTT) is a solution that enables an individual or an enterprise to transfer content such as audio, video, text and images over the internet, without the involvement of any system operator or provider for distribution of content. Rising penetration of telecom network providers across the globe, improving broadband network infrastructure, growing number of platforms to access online content such as smartphones & tablets, desktops & laptops, smart TVs and gaming consoles, are driving global over the top market.

Rising demand for Video On Demand (VOD), Subscription Video On Demand (SVOD), VoIP (Voice Over Internet Protocol), Internet TV, web conferencing, instant messaging services, etc., has resulted in significant increase in online traffic over the last few years. Moreover, expanding online gamer base and introduction of new technologies to enhance gaming experience are propelling growth in global online gaming market. Furthermore, rising consumer inclination towards online media content access over multi-screen platforms is further anticipated to drive global over the top market through 2021.

Global Over The Top (OTT) Market discusses the following aspects of the Over The Top (OTT) market, globally:

  • Global Over The Top Market Size, Share & Forecast
  • Segmental Analysis -
  • By Content Type (Voice Over IP, Text & Media, Video)
  • By Platform (Smartphones & Tablet, Desktop & Laptop, Smart TV, Set Top Box, Gaming Consoles, Others)
  • By Deployment Model (On-Premises, Cloud)
  • By Service Type (Installation & Maintenance, Consulting, Managed Services, Others)
  • By User Type (Individual/Home, Small & Medium Enterprises, Large Enterprises)
  • By Revenue Model (Subscription, Rental, Procurement, Advertisement)
  • By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Healthcare, Education, Others)
  • Regional Analysis - North America, Europe, Asia-Pacific, Middle East & Africa, and South America
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations

Recent Trends & Developments

  • Virtual Reality Driving OTT Video Market
  • Live OTT: A Viable Revenue Opportunity
  • Expansion of Online Companies into Premium Video Content Market
  • Rising Focus Towards 4K Content Broadcasting
  • Content Localization
  • Growing Demand for Augmented Reality Games Over Handheld Devices
  • Growing Demand for Augmented Reality Games Over Handheld Devices
  • Rising Adoption for Multi-Screen Video Platform

Companies Mentioned

  • Akamai Technologies, Inc.
  • Amazon.com, Inc.
  • Apple Inc.
  • Brightcove Inc.
  • Crunchyroll, Inc.
  • Facebook, Inc.
  • Google, Inc.
  • Hulu, LLC
  • International Business Machine (IBM) Corporation
  • Limelight Networks, Inc.
  • Microsoft Corporation
  • Netflix, Inc.
  • Nimbuzz Netherlands BV
  • Roku, Inc.
  • Sony Corporation
  • Tencent Holdings Limited
  • Twitter, Inc.
  • Verizon Digital Media Services, Inc.
  • Viber Media S.àr.l
  • Yahoo! Inc.

For more information about this report visit http://www.researchandmarkets.com/research/642crh/global_over_the

Media Contact:

Research and Markets

Laura Wood, Senior Manager


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