Technavio has announced the top five leading vendors in their recentglobal fruit and vegetable mixed juices marketreport. This research report also lists 11 other prominent vendors that are expected to impact the market during the forecast period.
Technavio's analysts foresee the global fruit and vegetable mixed juices market to reach USD 2.06 billion by 2020.
The fruit and vegetable mixed juices are gaining popularity due to their low sugar content and high nutrient content. The high demand for fruit and vegetable mixed juice products is expected to continue during the forecast period. Players in the market are coming up with new products to cater to this demand. It is a very niche market and is slowly gaining popularity among growing markets such as China, India, and other developing nations.
The global fruit and vegetable mixed juices market is expected to have good growth in terms of volume during the forecast period. This is primarily due to the large untapped market potential. Very few consumer segments are aware of the benefits of fruit and vegetable mixed juices. Players in the market can garner huge profit margins during the forecast period through marketing and advertising activities that increase the consumer knowledge about the benefits of these products. Blueberry and bitter gourd juices are widely accepted among diabetic patients in India. Juices such as carrot blueberry juice are also gaining prominence among consumers.
Competitive vendor landscape
The global fruit and vegetable mixed juices market is highly competitive and fragmented owing to the presence of numerous global and regional players. The market is dominated by leading global players, who are expanding their presence worldwide, especially in fast-developing countries in APAC, Africa, and Latin America. Hence, regional players are finding it increasingly difficult to compete with them, especially on factors such as quality and pricing.
"The competitive environment in this market is likely to intensify further with the increase in product extensions and technological innovations. Global players are expected to grow inorganically by acquiring regional or local players," says Manjunath Reddy, a lead non-alcoholic beverages analyst from Technavio.
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Top five fruit and vegetable mixed juices market vendors
Coca-Cola manufactures, distributes, and markets a variety of non-alcoholic beverages in the still and sparkling beverage category. It owns and retails leading brands of non-alcoholic sparkling beverage such as Diet Coke, Diet Coke, Fanta, and Sprite. As of December 31, 2015, the company employed 123,200 people and had revenue of USD 44.29 billion.
Fresh Del Monte Produce
Fresh Del Monte Produce functions along with its subsidiaries in the sourcing, transportation, and marketing of fresh produce, fresh cut, and prepared food products in the Middle East, Europe, and Africa. The company retails its product under the brand Del Monte. The company functions in the global fruit and vegetable mixed juices market through its product offerings in various beverages categories such as Ultra Fresh Juices, Gold Juices, Pure Juices, Nectars, Top Bar Range/Canned Juices, and Specialty Juices.
Dr Pepper Snapple Group
Dr Pepper Snapple Group is a manufacturer, brand owner, and distributor of non-alcoholic beverages in the US, Canada, and Mexico. It offers a diverse portfolio of flavored carbonated soft drinks and non-carbonated beverages such as ready-to-drink teas, juices, juice drinks, and mixers.
The company, along with its subsidiaries, develops, produces, markets, and sells food and beverages globally. Nestlé focuses on expanding its health, nutrition, and wellness business by making strategic investments, undertaking acquisitions, and establishing partnerships and collaborations.
PepsiCo is one of the leading global food and beverages manufacturer. Its key brands include Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi. As of December 26, 2015, the company had 263,000 employees and recorded a revenue of USD 63.05 billion. The company invested USD 754 million in R&D in FY2015.
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