KUALA LUMPUR, Malaysia, March 21, 2017 /PRNewswire/ --
Bringing the remarkable, magical substance that is 100% pure, organic Oud to the global skincare market, Oud Essentials pre-launched their range of products to a select group of industry experts.
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The Oud Essentials' story has been thousands of years in the making, deploying one of nature's most prized materials in a range of skincare products and accessories for the very first time, with the prospect and avowed intention of revolutionising an ultra-competitive industry.
Featured in every item of the Oud Essentials' range is pure Oud - sustainably sourced and ethically produced from Aquilaria plantations in Southeast Asia, and refined to perfection at the dedicated distillery owned and managed by one of Oud Essentials' associate companies. With respect paid to the environment and the communities that live and work in and around the plantations, Oud Essentials can boast a level of vertical integration and social consciousness that is set to become an industry benchmark.
"We couldn't have hoped for a better start," said Anthony Yap, CEO - Oud Essentials, Asia-Pacific. "The reaction of our visitors and guests to our story and our products exceeded even my expectations. We took them on a tour of the plantations, so that they could see where the Oud comes from and how we make it, and then brought them to our offices in Kuala Lumpur to introduce them to our products. More and more people these days are concerned with environmental awareness and known provenance in the products they use, and we showed them every step of the process. Simply witnessing their reaction has made us very proud, and absolutely convinced that we're on to something very special."
The Swiss-based company, headquartered in Geneva, will be launching soon in Asia, as part of its ambitious global expansion plans, and visitors to Oud Essentials' Asian hub and support office in Kuala Lumpur were treated to a series of informative and illuminating addresses from the company's key personnel.
Jean-Marc Dufat, Oud Essentials' CEO - Europe, an expert in galenic pharmacy and the visionary behind the brand, explained how the story had come about and how his fascination with Oud had facilitated the process, and Vienna Lee Wien Chian took all the visitors through the constituent elements and composition in the range of products that is set to 'change the face of skincare'.
"I've been thinking about doing something like this for quite a few years now," said Dufat, "and it's taken a lot of research and development. I'm very happy right now with where we are in terms of bringing Oud to a wider audience, and I know that our range of products will cause a 'disruption' in the market. That's what we want to do; change things; make people more aware and conscious of their surroundings as well as their personal health. We're catering to a new brand of consumers - those who understand our story and appreciate what we're trying to do."
All the visitors and guests at the three-day event pronounced themselves delighted with both the organisation and the hospitality accorded to them by the Oud Essentials team.
"I am captivated by the story," said Sam Ortega, one of the visitors from the Philippines and a seasoned industry insider. "I am very impressed with the products, and I like the way that Oud Essentials is trying to change things in the industry - in terms of what they're producing, as well as in terms of how they intend to sell their products. It's been a while since I was this excited about a new brand, but being different in this day and age is a good thing, and very timely. There are a lot of companies and products out there making all manner of claims and assurances, but I think Oud Essentials is the real deal."
Oud Essentials' Regenerating Serum, Dual-Phase Oil, Eye Serum, Oud Blanc - a luxurious lightening cream - and Oud Bracelets, will become available in the next few weeks, as the new, innovative brand looks set fair to 'change the face of skincare' in the global market.
A new brand, a new face, and a new name in the global skincare industry, Oud Essentials enhances the remarkable properties and qualities of agarwood and Oud in a range of products that are designed to be part of a skincare regimen and an approach to a healthy lifestyle that embraces a story thousands of years in the making.
With real products for real people in the real world, the Oud Essentials' skincare range, along with its beautifully designed jewellery and natural infusions formulated to promote spiritual and physical wellbeing, embodies the pioneering spirit of innovation and creativity, with respect paid to the environment, communities, and the concept of sustainability that has become essential to all of us.
All the Oud used in the Oud Essentials range of products is sustainably sourced, ethically produced and has full approval and certification from CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora).