Dow Jones received a payment from EQS/DGAP to publish this press release.
DGAP-Media / 2017-06-27 / 11:27
*PRESS RELEASE*
*Largest digital media brand: Official launch of t-online.de in Berlin*
*- Ströer to open new t-online.de newsroom in Torstraße, Berlin,
following the company's move from its former headquarters in Darmstadt*
*- Integrated and multimedia storytelling: t-online.de realizes multiscreen-
multi-touchpoint concept*
*- Focus on media and political capital Berlin for all publishing
activities*
Cologne/Berlin, 26 June 2017 Ströer and Berlin mayor Michael Müller today
officially opened the newsroom of Germany's largest online portal,
t-online.de, in Torstraße, Berlin, following the company's move from
its former headquarters in Darmstadt to the German capital. This is the new
home for the t-online.de editorial team led by Florian Harms, who is set to
become t-online.de's editor-in-chief in September, with a focus on cementing
the core brand t-online across all channels and platforms and developing a
leading voice in the publishing world. This development is the next step in
the company's successive realization of its vision of integrated, multimedia
storytelling across all devices (desktop, mobile and tablets), channels
(websites, apps and social media) and media (online and public video) that
is tailored to current events, trends and user habits. By launching its
unique multiscreen-multi-touchpoint concept, t-online.de will reach some 47
million users per month all over Germany and become the largest digital
media brand.
*"We are delighted that Ströer has decided to focus its digital publishing
activities on the media capital Berlin," said Michael Müller, mayor of
Berlin. "Ströer has established an important digital platform in Berlin over
the past few years featuring a number of strong brands, and played a
decisive role in establishing the city's reputation as a media capital." *
"Moving to Berlin is an important step for the company, but also for me
personally," says Udo Müller, founder and Co-CEO of Ströer. "I founded our
company in Pacelliallee, Berlin, three decades ago and have always had close
links to the capital. As one of Germany's biggest media companies and also
one of the largest digital publishers, for Ströer it is only logical to
bring Germany's largest online portal to Berlin, a hub for the digital
world. At the heart of the capital, we are also close to Germany's political
scene. Thanks to the combination of huge coverage, the best digital talent
and our immense media power, we will be able to shape the digital media
industry with pioneering publishing concepts."
The editorial team will dictate the pace of innovation here and establish
and systematically develop interactive projects and exclusive content.
Another focal point will be the establishment of an in-house brand reach
department, in which a special SEO, social media, public video and voice
control team will enhance the focus on high-reach channels. As part of the
move to the new newsroom in Berlin, the editorial office also created a new
position: voice editor. Together with the editorial management, the voice
editor will promote a voice strategy for platforms such as Amazon Echo or
Google Home and develop various content formats for voice products.
Besides t-online.de, Ströer Media Brands is the second major pillar of
Ströer's Berlin publishing hub. Special interest portals such as giga.de,
kino.de and erdbeerlounge.de have become prominent stakeholders in their
different sectors and are already a strong component of the Berlin media
scene.
*PRESS RELEASE*
*GfK reach study: t-online.de reaches some 47 million users per month across
Germany*
Berlin, 27 June 2017 With the launch of the unique
multiscreen-multi-touchpoint concept, t-online.de can now reach some 47
million users per month all over Germany. This is the result of the latest
GfK reach study commissioned by Ströer. This makes
t-online.de the largest digital media brand.
"The editorial team at t-online.de provides editorial content across the
Ströer public video network," says Arne Henkes, Director of Content at the
Ströer Content Group. "This gives us access to a high-performance,
high-reach channel. We are making our unique multiscreen, multi-touchpoint
concept a reality, offering integrated and multimedia storytelling across
all devices, channels and media formats. In parallel, we are also increasing
direct traffic and increasing the visibility of the brand."
Content provided by t-online.de reaches some 80% of the German Onliner
through multiscreen-multi-touchpoints, according to the GfK study. For the
target groups of 14- to 29-year olds and 30- to 49-year olds, this figure
rises to 87% and 81% respectively. In the 50+ target group, content reaches
76% of the population. Not only is age distribution evenly balanced, gender
and income distribution is too, allowing content to be targeted at a wide
range of relevant target groups. Content reaches 82% of the male population
and 79% of women. Reach among households in the EUR 2,000 to EUR 3,000
income bracket is 83%, whereas 85% of households with an income over EUR
3,000 are reached.
Mobile internet access on smartphones is used by over 80% of contacts across
all forms of advertising, which underlines the high level of multiscreen
usage, particularly in relation to public video screens.
Media performance figures are available for public video offerings
(consisting of station video, mall video and infoscreens at long-distance
railway and subway stations, airports and shopping malls) and for
t-online.de (available on request). The study determined overlapping reach
in the sense of unique users of digital out-of-home offerings through public
and of the t-online online portal.
*About Ströer *
Ströer SE & Co. KGaA is a leading digital multi-channel media company and
offers advertising customers individualized and fully integrated premium
communications solutions. In the field of digital media, Ströer is setting
forward-looking standards for innovation and quality in Europe and is
opening up new opportunities for targeted customer contact for its
advertisers.
The Ströer Group commercializes and operates several thousand websites in
German-speaking countries in particular and operates approximately 300,000
advertising media in the out-of-home segment. It has approximately 4,600
employees at over 70 locations. In fiscal year 2016, Ströer generated
revenue of EUR 1.12bn. Ströer SE & Co. KGaA is listed in Deutsche Börse's
MDAX.
For more information on the company, please visit www.stroeer.com [1].
*About t-online.de *
Reaching over 47 million users per month according to the GfK reach study in
May 2017, t-online.de is a market-leading news portal. The launch of the
unique multiscreen, multi-touchpoint concept allows t-online.de to reach
users through desktops, smartphones, tablets, social media and public video
all over Germany and is part of the company's "Publishing 3.0" vision of
integrated and multimedia storytelling across all devices (desktop, mobile
and tablets), channels (websites, apps and social media) and media (online
and public video) that is tailored to current events, trends and constantly
changing user habits.
t-online.de is part of the Ströer Group, one of Germany's leading media
companies and one of the largest listed family-run companies in the country.
The Ströer Group employs some 4,600 people across more than 70 different
sites. In fiscal year 2016, Ströer generated sales of EUR 1.12 billion.
Ströer SE & Co. KGaA is listed on Deutsche Börse's MDAX stock exchange. The
company has a strong digital orientation in the rapidly growing segments of
the online, mobile and out-of-home media market.
*Investor Relations contact Ströer*
Dafne Sanac
Ströer SE & Co. KGaA
Head of Investor Relations
Ströer-Allee 1.50999 Cologne
Phone: +49 2236 / 9645-356
E-Mail: dsanac@stroeer.de
*Press contact Ströer *
Marc Sausen
Ströer SE & Co. KGaA
Director Corporate Communications
Ströer-Allee 1 50999 Cologne
Phone: +49 2236 / 96 45-246
E-Mail: presse@stroeer.de
*Disclaimer*
This press release contains "forward looking statements" regarding Ströer SE
& Co. KGaA ("Ströer") or the Ströer Group, including opinions, estimates and
projections regarding Ströer's or the Ströer Group's financial position,
business strategy, plans and objectives of management and future operations.
Such forward looking statements involve known and unknown risks,
uncertainties and other important factors that could cause the actual
results, performance or achievements of Ströer or the Ströer Group to be
materially different from future results, performance or achievements
expressed or implied by such forward looking statements. These forward
looking statements speak only as of the date of this press release and are
based on numerous assumptions which may or may not prove to be correct. No
representation or warranty, express or implied, is made by Ströer with
respect to the fairness, completeness, correctness, reasonableness or
accuracy of any information and opinions contained herein. The information
in this press release is subject to change without notice, it may be
incomplete or condensed, and it may not contain all material information
concerning Ströer or the Ströer Group. Ströer undertakes no obligation to
publicly update or revise any forward looking statements or other
information stated herein, whether as a result of new information, future
events or otherwise.
Contact:
Press contact:
Marc Sausen
Ströer SE & Co. KGaA
Director Corporate Communications
Ströer-Allee 1 | D-50999 Cologne
Telephone: +49 (0)2236 - 96 45-246
Fax: +49 (0)2236 - 96 45-6246
E-Mail: info@stroeer.de
IR Contact:
(MORE TO FOLLOW) Dow Jones Newswires
June 27, 2017 05:27 ET (09:27 GMT)
