Technavio's latest market research report on the global admission management software marketprovides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technaviodefines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
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Technavio has published a new report on the global admission management software market from 2017-2021. (Graphic: Business Wire)
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The top three emerging market trends driving the global admission management software marketaccording to Technavio research analysts are:
- Increase in the integration of admission management software with CRM
- Emergence of real-time tracking in admission management software
- Emergence of admission management app
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Increase in the integration of admission management software with CRM
There is an increase in demand for integration of admission management software with customer relationship management (CRM) software. The integration offers a wide view of student interactions, from enrolments to alumni relations. Notifications will be sent through e-mail, SMS text, mobile apps, and social media. Further, with the addition of CRM to admission management software, the end-users can attract and retain students through their preferred communication channel and get a complete picture of their relationship with the university or institution.
"The integration of admission management software with CRM enables personalized attention to the prospective learner and maximizes the conversion of inquiries to enrolments. For the college and university staff, this will lead to a digital workflow moving the application process from one stage to the next, providing performance metrics and a collaborative platform," says Ishmeet Kaur, a lead analyst at Technavio for enterprise applicationresearch.
Emergence of real-time tracking in admission management software
Schools, colleges, and universities receive a huge amount of unstructured data from new students. Advanced analytical tools are required to get meaningful insights from this data. Admission management software helps institutions get real-time visibility into the entire admission recruitment process. It is always necessary to keep an eye on the student enrolments and their queries, which is possible through the real-time analytics feature provided by most of the vendors in the admission management software market.
"The real-time feature of the software also enables the institution to see how it is progressing with dashboards, prospect ratings, and direct recruitment strategies based on the criteria set by the institution. Creatrix Campus, ZAP, and Eduleap are some of the vendors that provide real-time tracking in admission management software," says Ishmeet.
Emergence of admission management app
With applicant information scattered in multiple systems, it can be difficult for the admission staff in colleges and universities to access applicant summaries to make timely admission-related decisions. The admission evaluation app makes it easy to take fast, well-informed admission-related decisions and gives visibility into the entire admission process. The emergence of admission management app in the market eases the process of admission.
Lexmark provides Lexmark Admissions Evaluation App that provides the admission staff with a single view of the student documents needed to process an application. The app provides mobile access to the applicant information and workflow, which allows faster decisions. The app can also be customized as per the needs of schools/universities.
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