According to the latest market study released by Technavio, the global advanced baby monitor market is expected to grow at a CAGR of almost 11% during the forecast period.
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Technavio has published a new report on the global advanced baby monitor market from 2017-2021. (Graphic: Business Wire)
This research report titled 'Global Advanced Baby Monitor Market 2017-2021' provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all geographical regions.
Advanced baby monitors gained prominence following their use at hospitals, primarily for monitoring premature babies that were prone to respiratory problems. Parents purchase these devices for home-use to ensure the safety of such babies. However, the adoption of advanced baby monitors is also gaining traction for full-term babies. The key reason for this is the parental concern associated with the health and safety of newborn babies, although many pediatricians consider such monitoring unnecessary.
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Technavio's consumer and retailresearch analysts categorize the global advanced baby monitor market into the following segments by product. They are:
- Under-the-mattress format
- Diaper attachment format
- Smart wearable format
- Other formats
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The top three revenue-generating product segments of the global advanced baby monitor market are discussed below:
The basic under-the-mattress advanced baby monitor has a sensor that is placed under the mattress of the crib. These baby monitor sensors are highly sensitive and are operational irrespective of the thickness of the mattress. However, the sensitivity of under-the-mattress sensor pads varies among players. Hence, consumers need to verify the suitability of such monitors with the mattress type.
According to Poonam Saini, a lead toys and baby products research analyst from Technavio, "A few instances of strangulation caused by pulling the cord of the sensor pad by the baby in the crib have been reported. Vendors have introduced both wireless under-the-mattress monitors and products with rigid cords that can be attached to the floor of other surfaces to address this issue."
Diaper attachment format
Advanced baby monitors that can be attached to the diapers of the infants are popular for their portability as they are small and easy to carry. These devices offer consumers good value due to their low cost along with their high cost to benefits ratio compared with the other three product formats. Consumer confidence in diaper attachment baby monitor format is also substantially high. This is because the chances of false alarms are low once the device is securely clipped onto the diaper.
"Many consumers consider diaper attachment baby monitor format to be better than under-the-mattress format, in which the baby rolling off the sensor pad can set off a false alarm. However, some consumers believe that the proximity of the monitor to the abdomen of the infants might pose health risks. Snuza International offers a diaper attachment baby monitor, which tracks the activities and movements of infants during their sleep," adds Poonam.
Smart wearable format
Smart wearable advanced baby movement monitors offer product differentiation through personalization and break away from conventional designs using advanced technology. The appeal of these products lies in their innovation, which attracts early adopters in the market.
Smart wearable baby monitors are premium-priced devices. This is because they are non-commoditized and only attract consumers who are not price-sensitive and appreciate innovation and advanced features. An increasing number of vendors are expected to enter this market segment due to the huge potential for R&D innovations in product design and functionality.
The top vendors highlighted by Technavio's research analysts in this report are:
- Mayborn Group
- Snuza International
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