DGAP-Adhoc: Holmes Investment Properties Plc: Holmes Investment Properties Launches HIP Entertainment Subsidiary

DGAP-Ad-hoc: Holmes Investment Properties PLC / Key word(s): Miscellaneous 
Holmes Investment Properties Plc Launches HIP Entertainment Subsidiary 
 
09-Nov-2017 / 08:41 CET/CEST 
Disclosure of an inside information acc. to Article 17 MAR, transmitted by 
DGAP - a service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
 
Holmes Investment Properties Plc Launches HIP Entertainment Subsidiary 
 
Holmes Investment Properties Plc (HIP), the leisure and adventure park 
developer, has announced the formation of a new division, called HIP 
Entertainment, that will create and operate high-margin, fast-growing 
leisure activities. HIP Entertainment Ltd will be a partly-owned subsidiary 
of Holmes Investment Properties Plc; the new company will be 60% owned by Mr 
Grant Wright, a 25-year veteran of the leisure industry, with a 40% share 
owned by HIP. 
 
HIP Entertainment's attractions will sit alongside activities from HIP's 
other leisure centre partners. By launching the new division, HIP Plc will 
take advantage of the most profitable and fast-growing elements of the 
leisure industry, whilst spreading the risk of each site, as the number of 
leisure offerings will be broader. 
 
Mr Wright said: "The Leisure industry continues to grow with new 
opportunities opening up all the time. With our breadth of leisure 
experience at Holmes Investment Properties, it makes sense that we are at 
the forefront of these. HIP Entertainment delivers a great, all day leisure 
experience for everyone, for all ages, in all group sizes. We have designed 
activities that are new and exciting, and can be updated frequently, so 
guests can come back time and again for more fun. The broad range of 
activities offer guests enough to do for a whole day, not just an hour or 
two. HIP Entertainment will also offer an all-encompassing, multi-activity 
ticket, that even includes something for free, offering a day out that's 
great value." 
 
HIP Entertainment's initial 8 activities are: 
 
1. "Dinosaur Adventure Golf", for everyone aged 3 to 103 - 18 holes of 
competition and adventure 
 
2. The "Tree-Tops Aerial Adventure Rope Course" - an hour-long high-rolling 
rope course, 12 metres up and around the leisure centre. 
 
3. "Soft>Play" for children up to eight years old with giant building blocks 
to play around with and plenty of space for parents to relax, enjoy a drink 
or even get involved 
 
4. The "Out of this World, Space Shuttle Simulator" - eight different 
journeys from flying at the speed of sound to shooting off to a galaxy of 
stars 
 
5. The "Top, Top Secret Escape Adventure" - Groups of friends and families 
get together to solve a series of mysteries in a fantastic, magical world of 
theatre, puzzles, smoke, mirrors and lasers. 
 
6. HIP Ent's original Laser Quest system - an old favourite reinvented and 
updated 
 
7. "Clip'n'Climb" - Safe and Simple indoor climbing that needs no 
experience. 
 
8. The "HIP Entertainment Activity Arcade" - great games from the global 
brand-leader, Sega offering products and amusement for everyone. 
 
Martin Helme, CEO of HIP said: "We have six really strong partners, from 
I-Fly indoor sky diving to Omni Fight Club gym and TeamSport go karting, but 
we saw that there were exciting new attractions that were either high-margin 
or fast-growing or both that no one was doing well. So, by creating HIP 
Entertainment, we can now complement our high-quality leisure partners with 
our own excellent attractions. We foresee a shift in demand to interactive 
technology based leisure activities such as lazer quest, virtual reality and 
personalised training in the future. This also means that 40% of the profit 
derived from HIP Entertainment Ltd will flow into HIP Plc, adding further 
income from HIP-owned leisure centres. 
Contact: 
 
Martin Helme, Chief Executive Officer 
[phone] or [phone] 
[e-mail] 
 
Murray Harkin, The Lyndon Agency 
[phone] 
[e-mail] 
 
09-Nov-2017 CET/CEST The DGAP Distribution Services include Regulatory 
Announcements, Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
Language: English 
Company:  Holmes Investment Properties PLC 
          53 Davies Street 
          W1K 5JH London 
          United Kingdom 
Phone:    + 44 203 709 7120 
E-mail:   [e-mail] 
Internet: www.hip-prop.co.uk 
ISIN:     GB00B61DTR94 
WKN:      A1H654 
Listed:   Regulated Unofficial Market in Berlin 
 
End of Announcement DGAP News Service 
 
627167 09-Nov-2017 CET/CEST 
 
 

(END) Dow Jones Newswires

November 09, 2017 02:41 ET (07:41 GMT)