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Dow Jones News
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EQS-News: Chow Tai Fook Announces Encouraging 2017/18 Interim Results

Dow Jones received a payment from EQS/DGAP to publish this press release.

EQS-News / 21/11/2017 / 21:55 UTC+8 
 
*Chow Tai Fook Announces Encouraging 2017/18 Interim Results* 
 
_Resumed Market Recovery Lifted Revenue and Profitability _ 
 
*Financial Highlights* 
 
*For the six months ended 30    1HFY2017 *1HFY2018* *YoY Change* 
September* 
*(HK$ million)* 
*Revenue*                         21,526   *24,754*     *+15.0%* 
*Gross profit*                     6,828    *7,166*      *+4.9%* 
Gross profit margin (%)             31.7     *28.9*  *-2.8% pts* 
Adjusted gross profit margin1       30.1     *28.7*  *-1.4% pts* 
(%) 
*Core operating profit*2           1,708    *2,396*     *+40.3%* 
Core operating profit margin2        7.9      *9.7*  *+1.8% pts* 
(%) 
*Profit attributable to            1,222    *1,779*     *+45.6%* 
shareholders of the Company* 
*Basic earnings per share (HK       12.2     *17.8*     *+45.6%* 
cents)* 
*Dividend per share (HK cents)* 
Interim                              6.0     *12.0*    *+100.0%* 
Special                             15.0        *-*        *N/A* 
*Total*                             21.0     *12.0*     *-42.9%* 
 
_1_ _Adjusted gross profit margin, a non-IFRS measure, 
    eliminates the effect of unrealised hedging gain on gold 
    loans, which the Company believes is useful in gaining a 
    more complete understanding of its operational performance 
    and the underlying trend of its businesses._ 
_2_ _Core operating profit and the corresponding margin, a 
    non-IFRS measure, being the aggregate of adjusted gross 
    profit and other income, less selling and distribution costs 
    and general and administrative expenses, which the Company 
    believes is useful in gaining a more complete understanding 
    of its operational performance and the underlying trend of 
    its core businesses._ 
 
(Hong Kong, 21 November 2017) *Chow Tai Fook Jewellery Group Limited* ("Chow 
Tai Fook" or the "Company"; collectively with its subsidiaries, the "Group"; 
SEHK stock code: 1929), a Hong Kong Main Board listed company with 88 years of 
heritage, today announces its interim results for the six months ended 30 
September 2017 ("1HFY2018"). 
 
The Group recorded a revenue of HK$24,754 million for 1HFY2018 (1HFY2017: 
HK$21,526 million), representing a year-on-year increase of 15.0%. Gross 
profit amounted to HK$7,166 million (1HFY2017: HK$6,828 million), while 
reported gross profit margin was reduced by 280 basis points year-on-year 
primarily as a huge unrealised hedging gain of HK$357 million was recorded in 
the same period last year, whereas a much smaller unrealised hedging gain of 
HK$69 million was recorded during the period. Thanks to the improving sales 
momentum and operating leverage, core operating profit surged by 40.3% to 
HK$2,396 million (1HFY2017: HK$1,708 million). Profit attributable to 
shareholders of the Company increased significantly by 45.6% to HK$1,779 
million (1HFY2017: HK$1,222 million). Earnings per share were reported at 
HK17.8 cents (1HFY2017: HK12.2 cents). The Board has declared an interim 
dividend of HK12.0 cents per share. The payout ratio approximates 67.4% in 
1HFY2018. 
 
*Business Review* 
 
The early signs of recovery in the jewellery industry which began in 2HFY2017 
have extended into 1HFY2018. This resumed market recovery has also been felt 
in the Group's operations, leading to encouraging Group results during 
1HFY2018. Same Store Sales Growth in both reportable segments continued to 
rebound. Same Store Sales in Mainland China increased by 10.3%, mainly driven 
by ASP, while that the growth of Hong Kong and Macau of 9.5% was primarily 
driven by volume. 
 
In 1HFY2018, the Group opened a net of 107 POS, bringing the total number of 
POS to 2,488 as at 30 September 2017. In Mainland China, on the back of a 
general resumption of growth in the jewellery market and an easing trend of 
consolidation in conventional department stores, net openings amounted to 112 
POS. In Hong Kong and Macau, consolidation of network continued in 1HFY2018. 
Closures were focused in touristic area while there were openings in 
residential neighbourhoods, resulting in a net closure of 7 POS. The Group 
also opened 1 POS in the United States and 2 POS in Japan to capture the 
opportunities arising from the demand of local customers and travellers in 
these regions. 
 
E-commerce business of the jewellery business in Mainland China further 
accelerated in 1HFY2018, registering an impressive Retail Sales Value ("RSV") 
growth of 120.4%, mainly thanks to a strengthened co-operation with major 
online platform partners. It contributed to 5.4% of RSV and 13.4% of retail 
sales volume in the jewellery business of Mainland China. 
 
CHOW TAI FOOK T MARK, the Group's revolutionary diamond brand, continued to 
make healthy progress since its debut in August last year, reflecting its 
unique product innovation to create a brand new customer experience. As at 30 
September 2017, 198 POS in Mainland China and 33 POS in Hong Kong and Macau 
carried CHOW TAI FOOK T MARK products. 
 
The Group expanded the presence of Hearts On Fire primarily in 
shop-in-shop/counter-in-shop format through the Group's extensive retail 
network. As at 30 September 2017, more than 180 POS in Mainland China and 20 
POS in Hong Kong and Macau carried Hearts On Fire jewelleries. To boost the 
brand awareness in Greater China, the Group invited famous Chinese actress 
Zhao Li-ying and contemporary artist Cheng Ran to collaborate on a photography 
exhibition themed "Fire" in Shanghai K11 in November 2017, where Hearts On 
Fire collections were showcased in the event. 
 
Store differentiation has been an on-going exercise in recent years in 
response to customers' demand for unique and personalised shopping experience. 
Monologue, launched last year, carries a unique brand DNA of individuality and 
style distinctions to appeal to millennials. As at 30 September 2017, there 
were 6 Monologue-branded POS in Mainland China. SOINLOVE, with products and 
store layout enriched with a romantic ambience, is catered to the wedding 
market. During 1HFY2018, the Group opened 6 SOINLOVE-branded POS in Mainland 
China focusing on Tier I and II cities. 
 
POS of the Chow Tai Fook jewellery brand are segmented into different styles 
in Mainland China to serve different customer clusters. Further refurbishment 
on store interior designs is in the pipeline. In Hong Kong and Macau, 2 POS 
with refreshed store layouts and themes have been introduced in Tsuen Wan and 
Yuen Long to accommodate the local customer profile and positioning of the 
respective shopping malls during the period. 
 
As at 30 September 2017, our members reached over 1.73 million, with the 
repeat purchase ratio in Mainland China, and in Hong Kong and Macau of 30.5% 
and 32.5%, respectively. 
 
*Prospects and Strategies* 
 
FY2018 will be a turning point for the Group's business given the jewellery 
market recovery. Although the recovery is gradual and mild, the industry is 
expected to return to a stable yet sustainable growth. 
 
To capitalise on this recovery, the Group's network expansion in Mainland 
China is expected to continue in 2HFY2018, in view of the improving general 
consumer sentiment, while continuing to optimise POS efficiency in touristic 
area and selectively open stores in residential neighbourhoods in Hong Kong 
and Macau. The Group will also progressively expand wholesale business in the 
United States with reputable branded retailers. 
 
To bolster its sustainability, the Group would intensify its focus on customer 
experience by differentiating product offerings through innovations, exquisite 
craftsmanship and compelling designs, and continuing store differentiation to 
increase the uniqueness of multiple brands. Production and operations will be 
enhanced from a customer-centric perspective. Customer relationship will also 
be further elevated through the membership programme of the Group. 
 
Chow Tai Fook Chairman Dr. Henry Cheng remarked, "Despite the ups and downs in 
the economy, there is always a genuine demand for jewellery as it is deeply 
attached to emotional needs and desired in different important occasions. We 
therefore remain optimistic about the long-term prospects of the jewellery 
market. Through preserving, passing on and promoting artisanal and innovative 
spirits, we strive to facilitate the upgrade of cultural standard of the 
general population so as to create a better future for the society. At the 
same time, our efforts will contribute to the sustainability of the Group." 
 
*PHOTO CAPTION* 
 
Chow Tai Fook Jewellery Group Executive Director *Adrian Cheng* 
                           (Middle), 
    Managing Director *Kent Wong *(Left) andFinance Director 
                    *Hamilton Cheng *(Right) 
            announce the interim results for FY2018 
 
_- End -_ 
 
*Chow Tai Fook Jewellery Group Limited * 
 
Chow Tai Fook Jewellery Group Limited (the "Group"; SEHK stock code: 1929) was 
listed on the Main Board of The Stock Exchange of Hong Kong in December 2011. 
 
Founded in 1929, the iconic brand "Chow Tai Fook" of the Group has been widely 
recognised for its trustworthiness and authenticity, and renowned for product 
design, quality and value. The legacy of the Group and its iconic brand is 
rooted in innovation, craftsmanship and heritage. The Group also encompasses 
other jewellery brands including Hearts On Fire, Monologue and SOINLOVE. 
 
The Group's commitment to sustainability is anchored in its "Smart+" 
initiatives which have been in place to promote innovation surrounding its 
business, people and culture. Another asset underpinning its sustainability is 
a sophisticated vertically integrated business model which supports the Group 
in fostering excellence and extending opportunities along the entire value 
chain. With an extensive retail network of over 2,400 POS spanning over 
Greater China, Korea, Japan, Singapore, Malaysia and the United States, and a 
fast-growing e-commerce business, the Group is capable of implementing 

(MORE TO FOLLOW) Dow Jones Newswires

November 21, 2017 08:56 ET (13:56 GMT)

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