- Local assembly brings outstanding SUV within reach of more Malaysian consumers than ever before, further strengthening Mitsubishi Motors position in ASEAN -
KUALA LUMPUR, Sept 19, 2017 - (JCN Newswire) - Mitsubishi Motors Malaysia has begun local assembly of the Mitsubishi Outlander SUV with a high-profile rollout ceremony at the Tan Chong Motor Assemblies (TCMA) plant in Segambut, Kuala Lumpur.
The introduction of local assembly for the Outlander more than doubles Mitsubishi Motor's production in Malaysia to nearly 6,000 units per year, allowing the company to accelerate the delivery of its dependable 4WD vehicles to Malaysian consumers.
Commenting on the launch, Mr. Tomoyuki Shinnishi, Chief Executive Officer (CEO) of MMM, said:
"Today is a very proud day for Mitsubishi in Malaysia, as we get to celebrate our second locally-assembled vehicle here. The locally-assembled ASX has been successful for us, and we hope that the Outlander will be well-received by the market too,"
"The Outlander SUV boasts outstanding safety and space for the family, and the move to locally assemble a new 2.0L variant makes the SUV even more affordable for Malaysians. We assure that there's no difference in quality between locally-assembled and imported units," he added.
With a strong line-up consisting of the Triton pickup and ASX compact SUV, the addition of the Outlander for local assembly in Malaysia allows Mitsubishi Motors to continue expanding its position in ASEAN's rapidly growing market for reliable and off-road capable vehicles.
http://www.acnnewswire.com/topimg/Low_Mitsubishi91917Outlander.jpg
About Mitsubishi Motors
Mitsubishi Motors Corporation is the fifth largest automaker in Japan and the fifteenth largest in the world by global unit sales. It is part of the Mitsubishi keiretsu, formerly the biggest industrial group in Japan, and was formed in 1970 from the automotive division of Mitsubishi Heavy Industries.
Throughout its history it has courted alliances with foreign partners, a strategy pioneered by their first president Tomio Kubo to encourage expansion, and continued by his successors. A significant stake was sold to Chrysler Corporation in 1971 which it held for 22 years, while DaimlerChrysler was a controlling shareholder between 2000 and 2005. Long term joint manufacturing and technology licencing deals with the Hyundai Motor Company in South Korea and Proton in Malaysia were also forged, while in Europe the company co-owned the largest automobile manufacturing plant in the Netherlands with Volvo for ten years in the 1990s, before taking sole ownership in 2001.
Source: Mitsubishi Motors
Contact:
Mitsubishi Motors Public Relations Department http://www.mitsubishi-motors.com +81-3-6852-4275
Copyright 2017 JCN Newswire . All rights reserved.