Tyco Retail Solutions: DTLR Selects ShopperTrak Traffic Insights to Optimize Store Performance

Lifestyle retailer uses ShopperTrak to better understand key metrics and
customer insights
CHICAGO, Dec. 13, 2017 (GLOBE NEWSWIRE) -- Tyco Retail Solutions today
announced that DTLR Inc., a US lifestyle retailer, has selected its ShopperTrak
in-store traffic analytics solution, to provide shopper behavior insights
across all 107 stores in 12 states and Washington D.C. 

Following a successful pilot, DTLR deployed the ShopperTrak perimeter analytics
solution and related advisory services to position the importance of shopper
traffic, conversion, and other key metrics across the organization. ShopperTrak
advisory services utilized include store segmentation, peer grouping, goal
setting and field-level training to help better understand shopper traffic and
how to best leverage the new data insights. 

"We sought a vendor who could offer perspective on our operational activities
and provide tangible ways to optimize in-store performance," said Frank Long,
vice president of store operations at DTLR Inc. "Tyco Retail Solutions'
ShopperTrak solution stood out from others because it not only helps retailers
understand traffic, but the group's advisory services team also works directly
with field associates and store leadership to improve their retail operations
acumen. This customized approach with DTLR has created organization-wide buy-in
for data and has also improved store performance." 

ShopperTrak Traffic Insights' advisory services team identifies opportunities
and makes recommendations on a store-level basis for DTLR, with individualized
scorecards and regular one-to-one engagement with district managers. As a
result, DTLR store managers are highly informed and empowered to adjust
strategies, provide performance-based coaching, and ultimately to improve key
metrics. 

"DTLR is a fast-growing chain with a solid business model, and the ShopperTrak
team is thrilled to help take their operation to the next level," said Bill
McCarthy, general manager of ShopperTrak Americas. "Physical retailers are
increasingly leveraging technology to address changing consumer behaviors and
evolved preferences. We're proud to provide forward-thinking brands like DTLR
with actionable insights that allow them to not only adapt to the current
climate, but grow their bottom line." 

For more information about Tyco Retail Solutions and its ShopperTrak Traffic
Insights, please visit: www.shoppertrak.com. 

About Johnson Controls
Johnson Controls is a global diversified technology and multi industrial leader
serving a wide range of customers in more than 150 countries. Our 120,000
employees create intelligent buildings, efficient energy solutions, integrated
infrastructure and next generation transportation systems that work seamlessly
together to deliver on the promise of smart cities and communities. Our
commitment to sustainability dates back to our roots in 1885, with the
invention of the first electric room thermostat. We are committed to helping
our customers win and creating greater value for all of our stakeholders
through strategic focus on our buildings and energy growth platforms. For
additional information, please visit http://www.johnsoncontrols.com or follow
us @johnsoncontrols on Twitter. 

About Tyco Retail Solutions
Tyco Retail Solutions, part of Johnson Controls, is a leading provider of
analytics-based Loss Prevention, Inventory Intelligence and Traffic Insights
for the retail industry. Our solutions deliver real-time visibility and
predictive analytics to help retailers maximize business outcomes and enhance
the customer experience in a digitally-driven shopping world. Our more than 1.5
million data collection devices in the retail marketplace capture 40 billion
shopper visits and track and protect billions of items each year. Our retail
portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands,
as well as a full suite of building technology solutions. For more information,
please visit TycoRetailSolutions.com, or follow us on LinkedIn, Twitter, and
our YouTube channel. 

About DTLR
DTLR Inc. is a fast growing, lifestyle retailer of street-inspired footwear,
apparel and accessories. Our stores offer a distinctive, high energy shopping
experience and are designed to look and feel like independent, locally-managed
specialty stores. We believe we are uniquely positioned due to our constantly
evolving merchandise assortment, wide selection of desirable brands, energized
sales associates, music-inspired retail atmosphere and strong connections with
local communities in which we operate. Our differentiated business model and
community-centric culture reinforce our authentic brand image and position us a
leading destination retailer of street inspired fashion footwear, apparel and
accessories. As a result, we believe the DTLR brand, which is characterized by
our trademarked motto "Your Fashion…Your Lifestyle!" is well recognized and
generates loyalty and preference among our core consumers. We currently operate
107 stores in 12 states and Washington D.C. We also sell products through our
e-commerce website, DTLR.com. 

CONTACT:  Anne Lines
Matter on behalf of Tyco Retail Solutions
Work + 1 978-518-4512
[e-mail]