WISeKey International Holding SA: WISeKey to promote WISeCoin Cryptocurrency for the Advertising Market to Tokenize Consumer Attention

WISeKey International Holding SA / WISeKey to promote WISeCoin Cryptocurrency for the Advertising Market to Tokenize Consumer Attention . Processed and transmitted by Nasdaq Corporate Solutions. The issuer is solely responsible for the content of this announcement.

WISeKey to promote WISeCoin Cryptocurrency for the Advertising Market to Tokenize Consumer Attention

The technology achieves Consumer Monetization through Attention-Contingent Advertising Tokenization Strategy and lays out the fundamental principles of the emerging Economics of Attention

GENEVA, Switzerland - December 18, 2017 - WISeKey International Holding Ltd (WIHN.SW) ("WISeKey"), a leading Cybersecurity and IoT company, today announced the integration of WISeID blockchain app https://www.wiseid.com/ (https://www.wiseid.com/) and WISeCoin Cryptocurrency https://www.wisecoin.com/ (https://www.wisecoin.com/) into a platform that allows brands to increase and monetize customer attention using a WISeCoin specialized exchange, tokenized via Blockchains.

The WISeCoin Cryptocurrency for Advertising focuses on the "attention economy" as it tokenizes (values and then monetizes) consumer's attention. Investing in capturing and retaining consumer attention is very expensive but is equally as valuable to brands. WISeCoin technology provides brands with a cost-effective and reliable way to easily tokenize consumer attention using cryptocurrencies. The combination of Consumer Identities (WISeID) with Consumer Attention Tokenization (WISeCoin) creates an Authenticated Consumer Attention, which is a key requirement for effective advertising and converting contacts into contracts.

Brands using the WISeCoin technology, will reward their customers for any purchase or completed transaction with WISeCoin micropayments which will be deposited directly in to their WISeCoin wallets using a WISeCoin Identity micropayment cryptographically embedded in the brand. These micropayments can then be converted in to WISeCoin cryptocurrency.

The market for authenticated consumer attention (or "trusted eyeballs") has become so competitive that authenticated attention is now regarded as a currency with a tokenizable value allowing brands to earn customer's attention without directly buying access to an audience. Through the WISeCoin technology, instead of the advertiser going to the consumer, the opposite occurs. With WISeCoin, brands can reward their loyal consumers while saving on transaction and marketing costs, and users get to spend the WISeCoin cryptocurrencies in whichever way they want.

WISekey is currently working with over 3,500 brands (in different industries such as the automotive, consumer packaged goods (CPG), luxury goods, pharma, financial services, retail and travel industries) that understand this emerging consumer tokenization market. These brands are already using WISekey Digital Identities and Cryptographic Semiconductors to authenticate, protect and tag their products, thus can now benefit from using the WISeCoin Cryptocurrency as a digital currency investment capital to be spent on marketing efforts.

WISeCoin is compatible with most existing blockchain technologies and works as part of a payment system using WISeKey Blockchain-as-a-Service ("BaaS") technology offerings. To empower a seamless cryptocurrency enabled economy, WISeCoin is supplemented with additional highly secured WISeWallet solutions (including biometrics-enabled variants), integrated exchange platforms, NFC-based contactless payment solutions, etc. WISeKey's objective is for WISeCoin to become an emerging powerhouse in the global cryptocurrency market by supporting the development of economies built on Blockchain technology. WISeCoin tokens earned from transactions can be used to pay for services from different brands or can be converted into fiat currency via cryptocurrency exchanges.

Brands using WISeCoin join the WISeKey Blockchain which is constantly growing as new blocks are added to it with a new set of recordings. Each WISeID node gets a copy of the WISeID Blockchain and gets downloaded automatically upon joining the WISeID network. Through the WISeID app the consumers are always in control of their digital identity stored on their mobile, IoT sensor and/or computer and is only the user who determines which identification attributes are shared with social media, credit cards, merchant sites etc., never disclosing the Personal Identifiable Information (PII) if not required or necessary. WISeID uses Blockchain as a public, immutable ledger that allows third parties to validate that the original Identity or Attribute certifications provided by any Trusted Third Party has not been changed or misrepresented.

About WISeKey:
WISeKey (SIX Swiss Exchange: WIHN) is a leading global cybersecurity company currently deploying large scale digital identity ecosystems with a patented process. WISeKey's Swiss based cryptographic Root of Trust ("RoT") provides secure authentication and identification, in both physical and virtual environments, for the Internet of Things, Blockchain and Artificial Intelligence. The WISeKey RoT serves as a common trust anchor to ensure the integrity of online transactions among objects and between objects and people. For more information, visit www.wisekey.com (http://www.wisekey.com).

To receive WISeKey's latest news, subscribe to our Newsletter (https://www.wisekey.com/investors/newsletter/) or visit the WISeKey Investors Corner (https://www.wisekey.com/investors/).

Press and investor contacts:

WISeKey International Holding Ltd Company Contact: Carlos Moreira Chairman & CEO Tel: [phone] [e-mail] (mailto:[e-mail])

WISeKey Investor Relations (US) Contact: Lena Cati The Equity Group Inc. Tel: [phone] [e-mail] (mailto:[e-mail])

Disclaimer:

This communication expressly or implicitly contains certain forward-looking statements concerning WISeKey International Holding Ltd and its business. Such statements involve certain known and unknown risks, uncertainties and other factors, which could cause the actual results, financial condition, performance or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.

This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of article 652a or article 1156 of the Swiss Code of Obligations or a listing prospectus within the meaning of the listing rules of the SIX Swiss Exchange. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance of WISeKey.

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Source: WISeKey International Holding SA via Globenewswire

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WISeKey International Holding SA
General-Guisan-Strasse 6 Zug Switzerland

ISIN: CH0314029270;