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LONDON, UK / ACCESSWIRE / April 05, 2018 / Active-Investors.com has just released a free research report on Differential Brands Group Inc. (NASDAQ: DFBG). If you want access to this report all you need to do is sign up now by clicking the following link www.active-investors.com/registration-sg/'symbol=DFBG as the Company's latest news hit the wire. On April 03, 2018, the Company announced that it has signed four licence agreements with new partners and extended two licence agreements with existing partners under its luxury lifestyle brand - Robert Graham. This is the biggest brand extension undertaken in the history of the Company. The financial details of the deal were not shared by the Company. Register today and get access to over 1,000 Free Research Reports by joining our site below:
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Details of the Brand Extension exercise
The four new licensees signed under the Robert Graham brands are Prodigy Brands, a luxury footwear Company; Nouveau Eyewear, a manufacturer of luxury eyeglass frames and optics; Royal Heritage Home, a distinguished home textile Company; and Komar, an industry leader specializing in sleepwear, loungewear, intimates.
Under the terms of the new licence agreements under the Robert Graham Brand:
- Prodigy Brands will design, manufacture, market, and distribute men's footwear starting from Spring of FY18;
- Nouveau Eyewear will design, manufacture, market, and distribute ophthalmic eyewear and sunglasses starting from Spring of FY18;
- Royal Heritage Home will design, manufacture, market, and distribute home furnishings collection including sheets, comforters, duvets, and decorative pillows starting from Fall of FY18; and
- Komar will design, manufacture, market, and distribute men's and women's underwear, sleepwear, loungewear, women's intimate apparel and daywear starting from Spring of FY19.
The Company has signed long-term extension agreements with existing partners RGA Leatherworks, who will continue with the production of men's small leather goods, accessories and bags, and British Apparel Collection who will continue to manufacture hosiery under the Robert Graham brand. The Company already has existing agreements in place with Batallure Beauty for fragrances and Henschel Hat Company for headwear under the Robert Graham brand.
Rationale
The decision is expected to help increase brand awareness for Robert Graham, increase the lifestyle product offerings under the brand and ensure sustainable profits from the brand in FY18 and in future. The decision is in-line with the Company's planned key initiatives for each of its brand in FY18, which it had shared while announcing its financial results for Q4 2017 and full year 2017 on April 02, 2018. For the Robert Graham brand, the Company has plans for adding extra catalog drops and circulation apart from the expansion of the brand offerings.
Management Quotes
Commenting on the historic brand extension for Robert Graham, Michael Buckley, CEO of Differential Brands Group Inc., parent Company of Robert Graham, said:
"We are thrilled to announce these new best-in-class partnerships that will continue to create luxury products and strengthen the brand's footprint domestically."
Andrew Berg, President of Robert Graham, stated:
"As we continue bringing the Robert Graham luxury DNA and lifestyle to new classifications for men, women, and other passion points in which our Collectors engage, we look forward to expanding our reach in the US and beyond."
Sharing his views on signing licence agreement with Robert Graham, Seth Morris, President of the Star Garment Group Division of Komar, commented:
"Our brand experience brings a deep expertise in design, sourcing, and manufacturing for the men's and women's loungewear/sleepwear/intimates and underwear marketplace. Robert Graham's brand personality will shine through in the most unexpected of ways, just as their Collectors continue to see every day from the brand."
Jeffrey Tauber, CEO of Royal Heritage Home added:
"Royal Heritage Home is very excited by our new venture with Robert Graham. From the start, we recognized the potential of translating the brand's extensive, modern design legacy into home products."
About Differential Brands Group Inc.
The Differential Brands Group is a premium branded consumer platform that focuses on branded operating Companies in the premium apparel, footwear and accessories sectors. The Company's brands include Hudson®, a designer and marketer of women's and men's premium, branded denim and apparel, Robert Graham®, a sophisticated, eclectic apparel and accessories brand, and SWIMS®, a Scandinavian lifestyle brand known for its range of water-friendly footwear, apparel and accessories.
About Brand Robert Graham®
Robert Graham represents the American Eclectic lifestyle brand-where craftsmanship, luxury, and style intertwine. The products offered under the brand include men's sportswear, premium denim, footwear, outerwear, loungewear, accessories, and women's sportswear. The brand is known for its eye-catching mixed fabrics, one-of-a-kind trims and stunning embroideries. The Robert Graham lifestyle products are sold across leading department stores like Bloomingdales, Neiman Marcus, Nordstrom and Saks, over 500 luxury specialty stores in North America and at signature Robert Graham stores.
Stock Performance Snapshot
April 04, 2018 - At Wednesday's closing bell, Differential Brands Group's stock fell 3.45%, ending the trading session at $1.40.
Volume traded for the day: 16.34 thousand shares.
Stock performance in the last month - up 34.62%; previous three-month period - up 40.00%; and year-to-date - up 47.37%
After yesterday's close, Differential Brands Group's market cap was at $18.24 million.
The stock is part of the Consumer Goods sector, categorized under the Textile - Apparel Clothing industry. This sector was up 1.6% at the end of the session.
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