Technavio's latest market research report on the global artificial grass turf market provides an analysis of the most important trends expected to impact the market outlook from 2018-2022. Technaviodefines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
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Technavio has published a new market research report on the global artificial grass turf market from 2018-2022. (Graphic: Business Wire)
According to Technavio market research analysts, the global artificial grass turf market will grow at a CAGR of over 14% during the forecast period. Replacement of natural grass turfs with artificial grass turfs at sports facilities is a major factor driving the market's growth.
Natural grass pitches which are the traditional choice for most sports facilities can easily become muddy and waterlogged, or dusty and bare (depending on the climate), which can negatively affect the quality of the sport. Artificial grass turf has emerged as an effective alternative to natural turf. Another factor that is driving the demand for artificial grass turf has been the prolonged drought conditions and associated water restrictions in many areas of the world, which have made it a challenge to maintain good quality, safe playing areas.
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In this report, Technavio highlights the emergence of hybrid grass as one of the key emerging trends driving the global artificial grass turf market:
Emergence of hybrid grass
In the 1990s, the first generation of hybrid grass was introduced in the market. Hybrid grass is a combination of natural grass and synthetic reinforced fibers. It is majorly used in stadiums and training pitches for sports like football, rugby, golf, and baseball.
Synthetic fibers added into the root zone of artificial grass turfs make the grass stronger and more resistant to damage. The grassroots are allowed to intertwine with a mix of sand and synthetic fibers, as they grow. There are three methods to insert synthetic fibers in the root zone. The first method is to inject fibers in the sand with a tufting machine. The second method is to mix fibers and sand in an automated plant and to install it on the pitch; this process is known as fiber sand. The third method is to put a mat with woven or tufted fibers on the surface, brush in sand or sand mixes to keep the fibers in an upright position and to seed the grass mixtures finally.
"In recent years, the developments in hybrid grass turf have led to multiple patented technologies like XtraGrass developed by GreenFields and SISGrass developed by SIS Pitches. The latter uses a specific technology called AirFibr, developed by Natural Grass, to inject polyethylene fibers into the soil," says a senior analyst at Technavio for research on retail goods and services
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Global artificial grass turf market segmentation
This market research report segments the global artificial grass turf market into the following applications (sports and leisure and landscaping) and key regions (the Americas, APAC, and EMEA).
The sports segment held the largest market share in 2017, accounting for nearly 67% of the market. Artificial grass turf is preferred over natural grass fields, for sports applications. This is due to reduced maintenance cost, retention of uniformity in color and structure, durability, and extended lifespan. These factors drive the market for artificial grass turf in the global sports industry.
EMEA was the leading region for the global artificial grass turf market in 2017, accounting for a market share of nearly 41%. By 2022, APAC is expected to witness the highest growth rate.
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