Cadbury North America today announced that specific flavors of its Trident®, Dentyne Ice® and Stride® brands of sugar-free chewing gums1 have been granted the American Dental Association (ADA) Seal of Acceptance in recognition of the gums' ability to help prevent cavities by strengthening teeth and reducing plaque acids. The ADA Seal was granted to these gums following the submission of an exhaustive scientific dossier supporting these brands.
"We are proud that Trident, Dentyne Ice and Stride sugar-free gums have earned the highly respected ADA Seal of Acceptance," said Brad Irwin, President, Cadbury North America. "Cadbury introduced the first sugar-free gum, shown not to promote tooth decay, with the launch of Trident more than 40 years ago. We are proud of our long history of achievements and advances in oral health benefits for sugar-free gums."
The ADA's Council on Scientific Affairs' acceptance of these Trident, Dentyne Ice and Stride gums is based on its finding that the physical action of chewing these gums for 20 minutes after eating stimulates saliva flow, which helps to prevent cavities by reducing plaque acids and strengthening teeth.
"When consumers see the ADA Seal of Acceptance, they know they're doing something beneficial for their oral health," said Michael P. Rethman, DDS, MS, Chair of the ADA Council on Scientific Affairs. "After an independent evaluation of scientific evidence, the ADA has concluded that these sugar-free gums meet the ADA's criteria for safety and effectiveness and provide oral health benefits."
Cadbury gums have a long history of gum firsts. Trident was the first nationally distributed sugarless gum product and the first gum to be promoted as cavity fighting. In 1989, Cadbury introduced Sugar-free Dentyne as the first sugar-free breath freshening gum, and in 2006 debuted Stride gum as The Ridiculously Long Lasting Gum® to give consumers a sugar-free gum with an incredibly long lasting chew.
Today, Trident is the best selling chewing gum and sugar-free gum in the world1,and in the US we have confirmed that 4 out of 5 dentists surveyed who recommend gum would recommend Trident to their patients who chew gum. 2; and the newest sugar-free gum brand Stride now enjoys a 7.1 share of the gum industry4.
"Our Cadbury Gum Center of Excellence continues to pioneer research and trials to bring the next phase of oral health care to Americans," says Dr. Doris Tancredi, Vice President Regulatory Affairs and Emerging Science, "Sugar-free gum was a breakthrough. The next phase will be about therapeutic or active agents to provide entirely new dental care benefits from gum."
The ADA Seal of Acceptance will begin appearing on packages of Trident, Dentyne Ice and Stride gum in early 2009.
About the American Dental Association
The not-for-profit ADA is the nation's largest dental association, representing more than 156000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer products. For more information about the ADA, visit the Association's Web site at http://www.ada.org.
About Cadbury North America
Headquartered in Parsippany, New Jersey, Cadbury North America is the North America business unit of Cadbury plc and manufactures, markets and sells Trident, Dentyne and Stride gums. Our people create brands people love with passion, dedication and drive. For more information, visit www.cadburyadams.com/usa.
1 | ADA Seal of Acceptance awarded to: Trident® Original Flavor, Bubble Gum, Cinnamon, Spearmint, Crystal FrostTM, Tropical Twist®, Watermelon Twist®, Wild Blueberry Twist® and Minty Sweet Twist; Dentyne Ice® Arctic Chill®, Peppermint, Spearmint, Vanilla Chill®, Avalanche Mint®, ShiverMint® and Dentyne Fire®; and, Stride® Forever Fruit®, Sweet Cinnamon, Sweet Peppermint, Spearmint, Sweet Berry and Winterblue. |
2 | 2006 Euromonitor |
3 | Data on file |
4 | IRI 4-weeks ending March 9, 2008 |
