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PR Newswire
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News International Selects Nstein's Content Management Solutions for its Newspapers

MONTREAL, Canada and LONDON, October 30 /PRNewswire/ --

- The UK-Based Subsidiary of News Corporation to Power the Indexing of its Multimedia Assets With Nstein's Text Mining Software

Nstein Technologies Inc. (TSX-V: EIN), a leader in online publishing solutions for newspapers, magazines and online content providers, today announced the signing of a contract with News International Ltd., the UK subsidiary of News Corporation. Nstein's Text Mining Engine from its Online Content Publishing solutions will be used to index incoming pictures at News International. The fast-track implementation is to be completed by the end of the year.

News International, publishing four of the UK's top national newspapers-The Times, The Sunday Times, The Sun and News of the World-receives on a weekly basis tens of thousands of pictures and text files from various feeds. The amount of content is growing so rapidly that it has become increasingly difficult to manage effectively. By setting up its Content Gateway project powered with Nstein's indexing software, News International expects to greatly increase and enhance the processing and repurposing of its digital files.

"Nstein delivers industry-proven text mining solutions capable of handling the growing content indexing needs and stringent requirements of our business. Nstein's solutions, designed for the newspaper industry, as well as the company's e-publishing experts were key to our decision to select their company," stated Judith Dunn, Head of Group Publishing Services at News International. "Improving the management and organization of our digital assets is strategic to our operations, as well as helping our editorial teams to rapidly search, retrieve and reuse these assets," Ms. Dunn concluded.

Luc Filiatreault, President and CEO of Nstein, said: "We are glad to be welcoming News International in the rapidly growing number of users of Nstein's content management solutions. Newspapers face the daily challenge of managing increasingly large volumes of digital assets with limited resources. Nstein's text mining software is designed to automatically tag and intelligently link these assets, therefore ensuring newspapers to fully leverage and monetize their archives, as well as accelerate their content time-to-market."

As part of the agreement, Nstein will also be providing professional services to build a custom taxonomy for News International.

News International is the 13th major media company in 2007 to choose Nstein content management solutions for the media and electronic publishing industry.

About Nstein Technologies Inc.

Nstein Technologies (TSX-V: EIN) develops and markets multilingual solutions that power online publishing for the most prestigious newspapers, magazines, and content-driven organizations. Nstein's solutions generate new revenue opportunities and reduce operational costs by enabling the centralization, management and automated indexing of digital assets. Nstein partners with clients to design a complete online strategy for success using publishing industry best practices for the implementation of its Web Content Management, Digital Asset Management and Text Mining Engine products. http://www.nstein.com

- The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

- The financial value of the contract, on an individual basis, is not financially material to the affairs of Nstein Technologies Inc. The specific financial terms of the contracts can not be disclosed since knowledge of these transaction terms could represent a significant loss of competitive advantage to the Company as competitors would gain access to its pricing model. The Company believes that the disclosure of agreements by means of a press release is necessary to demonstrate the ability of the Company's technology to meet the requirements of its potential clients in the publishing, media and entertainment industries. Further, the completion of these types of agreements demonstrates the ongoing ability of the Company to capture an increasing share of this market and generate market acceptance for its products. The software license revenues resulting from this contract will be included in the Company's third quarter results (quarter ending September 30, 2007).

- Any statement that appears prospective shall not be interpreted as such.

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